An award-winning safari expert has an exciting growth opportunity for an experienced Digital Marketing Manager to join thier team.

This role will entail developing the digital strategy (focus on social and excluding performance marketing), maintaining the brand’s online presence and driving set KPIs by working on various marketing campaigns. They are required to develop, implement and oversee long-term digital marketing campaigns and short-term advertising techniques through digital platforms.

Responsibilities

Build and execute digital media strategy through competitive research, audience insights, global trends, platform determination, benchmarking and brand messaging
Develop and manage digital campaigns from ideation to production to optimisation
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Optimize company social pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules through the selected platform (I.e.Brandwatch)
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Work closely and efficiently with the Marketing team, ensuring all social media communications are accurate and up to date with business timelines and priorities
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Execute monthly reporting and campaign reporting for all social media platforms

Requirements