Who are we: A leading financial services provider in South Africa.

Who are we looking for: An experienced Digital Marketing Manager to join our dynamic team.

What will you do:

The Digital Marketing Manager will play a crucial role in developing and executing of digital marketing strategies to drive brand awareness, customer acquisition, retention, and engagement across various digital platforms.

Develop and execute digital marketing campaigns to promote Atlas Finance products and services, ensuring alignment with overall marketing objectives.
Plan and implement digital advertising campaigns across multiple channels (e.g., PPC, display advertising, social media advertising) to drive traffic, conversions, and ROI.
Manage the company's digital channels, including the website, social media platforms, and mobile apps, ensuring content is accurate, engaging, and optimized for SEO and meet business objectives.
Analyse digital marketing performance metrics and recommend improvements to optimize campaign effectiveness and achieve KPIs.
Stay updated with the latest digital marketing trends, tools, and best practices, and apply them to enhance the company's digital presence.
Collaborate with internal teams (e.g., Marketing, IT, Operations) and external agencies to develop creative assets, landing pages, and other materials needed for digital campaigns.
Monitor and manage budgets for digital marketing campaigns, ensuring cost-effective spending and ROI.
Conduct market research and competitor analysis to identify opportunities and threats in the digital space.
Create and maintain an editorial calendar to deliver targeted content
Analyse and manage the Customer Lifecycle Management portfolio

What do you need:

Bachelor's degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.
Proven work experience as a Digital Marketing Manager or similar role in the financial services or retail industry.
Solid understanding of digital marketing channels, strategies, and best practices.
Experience in managing PPC, SEO, SEM, and social media.
Proficiency in digital analytics tools (e.g., Google Analytics, SEMrush)
Strong analytical skills and data-driven thinking.
Excellent communication and interpersonal skills.
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
Certification in Google Analytics, Google Ads, or similar platforms is a plus.

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