Digital Marketing Manager Cape Town - Cape Town Region
Frogg Recruitment SA
Digital Marketing Manager Cape Town Our financial services client needs a digital marketing manager with at least five years of experience. You are responsible for creating, implementing, monitoring, and refining the digital marketing strategies for every digital platform. Directing and organizing marketing initiatives to persuade consumers to select our services over rival offerings. Salary: R 900 000 - R 1.2mil per annum - Market related Requirements Bachelor's degree in marketing or relevant field. 7 years' experience in a digital marketing manager / Head of Digital Marketing position. 10 years' experience within Digital Marketing In-depth knowledge of various social media platforms, best practices, and website analytics. Google Ad Campaign Experience PPC campaign and trends experience Up-to-date on the latest trends and technologies in digital marketing. Responsibilities Develop a social media strategy using all relevant platforms to reach target audience. Produce valuable and engaging content for the website that attracts and converts target groups Develop strategies and tactics to get the word out about the company and drive qualified traffic Create valuable and appealing content that attracts and converts target groups Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Please apply online FROGG Recruitment
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