Digital Marketing Specialist - East Johannesburg
Energy at Work Projects
We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for managing all digital marketing activities to drive brand awareness, generate leads, and increase sales for our automotive service plans and warranties. You will use your expertise in performance marketing to generate quality leads for the outbound call centre as well as focus on an end-to-end online sales process. Working with our agencies and partners, you will oversee and optimize paid digital marketing campaigns. This is a hands-on position that requires you to plan, implement and oversee all digital marketing campaigns. You will be passionate about learning all things digital and like to keep yourself on top of the latest trends. The daily tasks of The Digital Marketing Specialist include (but not be limited to) the following: Develop and execute digital marketing strategies to achieve company objectives. Manage and optimize Google Ads campaigns, including search, display, and retargeting ads. Oversee Meta/Facebook advertising campaigns, including ad creation, targeting, and performance monitoring. Measure, Analyse & Optimize traffic, via Google Analytics & Google Marketing Platform Coordinate with internal teams and external agencies to ensure effective implementation of SEO strategies. Create compelling content for website, social media, and other digital platforms to engage audiences and drive conversions. Monitor and analyse digital marketing performance metrics, providing insights and recommendations for improvement. Stay updated on industry trends and best practices to continuously improve digital marketing efforts. UTM tracking setup, campaign & channel performance analysis and reporting Execute A/B tests, analyse, report and recommend changes.
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