Digital Marketing Specialist - - Modderfontein

The Digital Marketing Specialist will be responsible for advancing the company growth and fostering engagement through innovative and strategic digital and print campaigns. Working across the various digital platforms, you'll will need to create compelling content that aligns with the company culture to captivate target audiences. This position is ideal for an individual with analytical acumen, creativity and a commitment to delivering exceptional results.

Requirements:

Marketing Degree or related qualification.
3+ years experience in a similar role.
Proven experience in digital marketing, with a track record of successful campaigns and content strategies.
Strong analytical skills, with the ability to track ROI and adjust strategies accordingly.
Creative thinking, with a flair for creating engaging content across various digital platforms.
Excellent communication skills, capable of maintaining strong relationships with partners, vendors and internal team.
A proactive approach to finding and leveraging new marketing opportunities.
Proficiency in WordPress, CSS, JavaScript OR similar
Expertise in Search Engine Optimisation (SEO) (on/off page, technical) and related tools
Familiarity with using and leveraging AI Tools.
Ability to design print media.
Own Transport & valid Drivers License.

Duties and Responsibilities:

Plan, develop, execute and evaluate digital campaigns
Conduct ongoing market analysis in line with our sales strategy and foster online client engagements.
Manage marketing budget efficiently.
Developing a content strategy that engages our target audiences.
Ensure brand consistency and develop online lead generation strategies that drives business growth.
Maintain and keep our website fresh and functional, creating and updating service pages, blogs, and resolving any technical issues to ensure the security of our WordPress and plugins.
Curate engaging content across our social platforms, monitor key metrics, and adjust our strategies based on performance insights.
Design and manage all marketing print media.
Monitor the effectiveness of these initiatives, pursue innovative marketing opportunities.
Shows consistent commitment to the business both internal and externally.

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