Digital Marketing Specialist Auckland Park - Auckland Park
Lancet Laboratories LTD
At Lancet Laboratories we recognise that results are achieved through attracting, developing and retaining the best people. We support the attainment of equal opportunity progress and believe that people are key to us accomplishing our strategic goals. We have an opportunity presented for a Digital Marketing Specialist based in Richmond (Auckland Park) . The successful applicant will be tasked to p lan, develop, create, and execute marketing campaigns and requirements of an information technology nature. Coordinates and manages the company's online presence and the corporate identity. Duties & Responsibilities: • Assist with the development of digital marketing strategies that align with business objectives • Execute a content strategy that aligns with the company's technical product and services. Manage improvements to content and make changes to promote messages and campaigns. • Conduct market research to identify trends and opportunities in the healthcare and laboratory sectors. • Optimise and create content for website, blog posts, whitepapers, case studies, technical guides, video scripts, email, social media, etc. • Work closely with the digital marketing team to create and manage distribution plans across the different channels (website, social media, email newsletters, etc.). Collaborate with the digital/ online marketing team and IT (Elab) to provide solutions. • Monitor the marketing metrics to establish the effectiveness of online advertising Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI Research and stay up to date with the latest advancements in the industry to ensure content accuracy and relevance. Able to work independently and meet performance goals set by management Qualifications required: Degree in Marketing and Communications Experience: 5-8 Yrs Relevant Working Experience Competencies: Accountability Creative thinking Customer Orientation Deadline orientated Ethical behaviour Interpersonal skills Project management Results driven Drive (includes energy and stamina) linked to achievement motivation Building trust Decision making Ability to work in a pressured environment Package & Remuneration: Salary - Market Related Pension Fund Medical Aid
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