Executive Head of Marketing and Communications
Major Bank seeks quality driven Leader. Key role to develop Integrated Marketing and Communication strategies. Create a powerful brand that is "people-centric" and connects with targeted communities. Drive enterprise-wide campaigns, activations and experiences. Develop a positive Value Proposition. Great career opportunity with market leader.
Main responsibilities:
- Lead the development of an Integrated Marketing and Communication (IMC) strategy.
- Conceptualise and implement innovative Marketing and Communication (Internal and External) plans.
- Partner with Executives and participate in Senior Mgt and Strategy sessions.
- Translate Marketing strategies into innovative experiences to foster a culture of transparency and collaboration.
- Contribute to Employee Brand architecture and position the messages.
- Collaborate with Brand Experience, Events, Communications, PR and Design.
- Communicate different HR touchpoints such as recruitment, graduate programmes, scholarships and alumni etc.
- Lead a cross functional team to deliver the Marketing brand.
- Utilise different media, platforms, creatives, events, written articles, presentations.
- Create a strong sense of community among employees.
- Conceptualise and execute activations and experiences through impactful events and communications.
- Shape the Internal Comms and deliver events to reach employees in SA and African markets.
- Manage the internal reputational issues of the bank and its employees.
- Orchestrate clear and concise messaging.
- Lead Brand initiatives to attract top talent and ensure the firm is “Employer of Choice”.
- Create inspiring content for diverse channels.
- Direct the digital and social media platforms, channels and content.
- Monitor the Employee Value Proposition to draw relevant insights.
- Provide input to budget planning proposals for Senior leadership.
- Conceptualise campaigns to boosting employee engagement and sense of belonging.
- Lead communication initiatives across multiple regions.
- Build a strong media profile and manage the Communications value chain. Media Spokesperson.
- Other key duties to be discussed at interview stage.
Qualifications and Experience:
- Marketing or Communications Degree. Hons or Masters, an advantage.
- Proven track record in Integrated Marketing and Comms at a senior level.
- Exp within a top Bank, Fin Services firm, Agency, or related industry.
Should you be interested in this exciting opportunity:
- Please submit your CV via the link. You will be directed to our database, Ditto.
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