Graphic Designer Cape Town, South Africa - Cape Town Region
The Key Recruitment Group
Description Graphic Designer Our client is a provider of professional food service equipment. They are based in Cape Town, and they are seeking a talented and versatile Marketing Designer to join their team and play a crucial role in creating and designing engaging content for their company website, social media platforms, and various marketing campaigns. The ideal candidate will have a strong background in UX design, graphic design, and digital marketing, with a passion for creating visually appealing and user-centric content. Duties and Responsibilities Website Design and UX: Assist in designing and maintaining our company websites, ensuring a visually appealing and user-friendly experience. Collaborate with the marketing team to implement website updates, optimize site navigation, and improve overall UX. Graphic Design: Create compelling visuals, graphics, and illustrations for various marketing materials, including social media posts, email newsletters, brochures, and advertisements. Ensure consistent brand representation and adherence to brand guidelines in all design assets. Social Media Management: Assist in managing social media accounts across multiple platforms (e.g., Facebook, Instagram, YouTube, LinkedIn), including content creation, scheduling posts, and engaging with the audience. Monitor social media trends, respond to comments and messages, and identify opportunities for increased engagement and brand visibility. Marketing Campaigns: Support the planning, execution, and tracking of marketing campaigns, both on social media and through email marketing. Assist in developing campaign assets, writing compelling copy, and monitoring campaign performance metrics. Market Research: Conduct market research activities, including competitor analysis, customer segmentation, and trend analysis. Gather and analyse data to provide actionable insights and recommendations for marketing strategies and campaigns. Basic Marketing Administrative: Provide general administrative support to the marketing team, including scheduling meetings, managing calendars, and organizing marketing materials. Assist in maintaining marketing databases, managing contact lists, and updating content on marketing collateral. Requirements: 4-6 Years of experience preferred. Bachelor's degree in marketing, Graphic Design, Communication, or a related field (or equivalent experience). Proficiency in graphic design and editing software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects). WordPress experience Strong understanding of UX principles and experience in website design and maintenance. Experience in Figma is advantageous. Demonstrated experience in social media management across various platforms. Knowledge of email marketing platforms and best practices. Familiarity with market research techniques and data analysis. Excellent written and verbal communication skills. Detail-oriented with strong organizational and time management abilities. Ability to work collaboratively in a fast-paced environment. Portfolio showcasing graphic design work and marketing projects is highly desirable. Remuneration: R22 000 - R26 000 cost to company based on experience.
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