Graphic Designer - (In-house Luxury Brand) - Tokai - Cape Town City Centre
Introduction
We are looking for an experienced Graphic Designer who specializes in Luxury Brands to join a small talented team. Your role will focus on creating, editing, conceptualising, developing, and design engaging, professional and creative graphics and content for a variety of platforms. The successful incumbent will localise global toolboxes and collateral as well as work on ad hoc campaigns as briefed-in by brand managers and the commercial team. Accountability, flexibility, fun and passion are our fundamental values.
The Key KPA’s for this role encompass (but are not confined to):
Creative Development in Marketing and Advertising
1.1 Ideation
- Pioneering and cultivating design concepts, graphics, and layouts.
- Initiating and envisioning novel, innovative ideas and concepts.
1.2 Design
- Crafting concepts, logos, graphics, product packaging, and print materials, among myriad other elements.
- Upholding elevated brand standards and devising fresh, avant-garde solutions.
- Fabricating marketing collateral in alignment with brand guidelines:
- Point of Sale Materials (POSM) tailored to specific brands for execution across channels (Wholesale & Retail).
- Visual reinforcement for products such as broadsheets and online retail platforms.
- Design support for brand-leading programs.
- Resizing key visuals.
- Tailoring digital assets for specific channel executions (optimizing for different environments and devices).
- Resizing POSM assets.
- Supporting displays and stands for Point of Display Units (PDU), windows, and other relevant structures.
- Providing assistance to Main Market Bulk Breakers, Redistributors, and Township runners.
- Offering supplementary creative input and supporting other brand agency partners (Above The Line, Public Relations, etc.).
2. Presentation of Ideas, Concepts, and Design Solutions
- Delivering final concepts and solutions through compelling presentations.
- Integrating feedback garnered during presentations to refine final designs
3. Motion Design
- Using visual effects, animation and other cinematic techniques to bring life to creations;
- Video Editing
Desired Experience & Qualification
- A strong advertising portfolio – this is an essential;
- Minimum of 3 years’ work experience, ideally at a reputable mainstream Advertising Agency;
- A keen eye for aesthetics and details, being creative and adaptable;
- Integrated experience;
- Strong conceptual ability and solid design/writing skills with a portfolio that demonstrates this;
- Skilful at brainstorming relevant, innovative ideas;
- Hands-on;
- Able to hit the ground running;
- Excellent attention to detail;
- Excellent Communication Skills;
- Able to meet tight deadlines and work well under pressure;
- Must be able to work in Adobe Suite
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