The main purpose of the job is to lead and oversee the strategic development and implementation of innovative digital media initiatives. The Head of Digital Platforms will be involved in driving the adoption of new media technologies and platforms, as well as the creation of engaging and dynamic content for diverse digital channels. Developing and executing a comprehensive strategy for new media initiatives to enhance digital presence and engagement. Identifying and leveraging emerging digital media technologies and platforms to optimise content delivery and audience reach. Monitoring market trends and consumer behaviour to adapt new media strategies and content creation accordingly. Overseeing the creation and curation of engaging digital content across various platforms, including social media, websites, and other online channels. Ensuring the development of multimedia content that aligns with brand objectives and resonates with target audiences. Implementing content distribution strategies to maximise visibility and engagement with digital media content. Utilising data analytics tools to track and analyse digital media performance metrics, including user engagement, reach, and conversion rates. Deriving actionable insights from data analysis to optimise digital media strategies and content distribution approaches. Implementing A/B testing and other methodologies to refine digital media campaigns and content delivery. Developing and implementing digital marketing strategies to promote digital media content effectively. Leveraging SEO, SEM, social media advertising, and email marketing to enhance audience engagement and reach. Engaging with the audience through interactive and personalised content experiences to build brand loyalty and foster a strong online community. Establish leadership and mentorship to the Media team. Drive a collaborative and high-performance work environment, ensuring that each team member is aligned with the business's objectives. Drive innovation and continuous improvement within the New Media business segment. Qualifications: Honours degree in Digital Media, Media Studies, Communication, Marketing, Journalism, or equivalent. Experience : Minimum of 8 years in implementing successful digital media strategies across various platforms, with a minimum of 5 years in a middle management role. Proven track record in developing and implementing successful digital media strategies across various platforms. Extensive experience in managing digital content creation, curation, and distribution, including proficiency in leveraging multimedia content for effective storytelling. Demonstrated expertise in utilising analytics and data-driven insights to optimise digital media campaigns and improve audience engagement. Experience in building and managing a strong team of digital content creators, marketers, and social media specialists. In-depth understanding of various digital media platforms, including social media, streaming services, and other online content distribution channels. Proficiency in creating and curating engaging and dynamic digital content, including text, video, and multimedia formats. Familiarity with digital marketing tactics, including SEO, SEM, social media advertising, and email marketing, to effectively promote and distribute digital content. Knowledge of data analytics tools and techniques for monitoring, analysing, and optimising digital media performance and audience engagement. Familiarity with emerging trends and best practices in new media, including knowledge of evolving digital platforms, social media trends, and content marketing strategies. Awareness of emerging technologies and trends in the digital media industry, including virtual reality, augmented reality, and interactive content formats, to stay at the forefront of digital innovation. SKILLS AND COMPETENCIES: Leading Courageously Leading in a VUCA world Nurturing Talent Winning Spirit Meaningful participation Customer and Commercial Insight Taking an outside-in perspective Beyond Sentech Coaching and Mentoring Conflict Management Critical and Innovative Thinking Direction Setting (Vision and Strategy) People Management Performance Management Programme/ Project Management Quality Assurance and Risk Management Service Delivery Innovation Stakeholder Development & Relations System Thinking Design Thinking Behavioural Competencies Change Leadership Compliance Financial Awareness Safety, Health and Environmental Knowledge IT User Ability Organisational Understanding Planning and organising Policies and Procedures Presentation Skill Project Coordination Quality Orientation Relationship Management Reporting Research Risk Management Telecommunications Regulations Communication Skills (verbal and written) Holding Others Accountable Ambition Analytical Thinking Attention to detail. Brand and Customer Oriented Service Delivery Emotional Intelligence Integrity and Professionalism Judgement and Decision-Making Technical Competencies: Management of Personnel Resources Regulatory Knowledge, Law and Legislation Products and Services Knowledge Marketing and Sales Acumen Brand and Customer Oriented Service Delivery Digital Acumen / Call Centre Functionalities Data Collection/ Capturing Stakeholder Development and Management Customer Segmentation and Target Market Identification Campaign Management User Experience Design Media Content Internal Communication Planning and Management Channel Management Design of Marketing Materials Managing and Coordinating Promotions and Activation Activities Broadcasting, Prints, & Publication Laws & Regulations If you are interested and meet the required criteria as described above, please send your CV on/or before 08 August 2024 Appointment will be done in accordance with Employment Equity Plan of the organisation. People with disabilities will be given preferences and they are encouraged to apply. Medical examinations will be undertaken before successful appointment depending on the nature of the position. Sentech reserves the right not to appoint. Apply Now

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Head Of Digital Media Honeydew - South Africa

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