BA Personal as a specialist in our field of expertise with extensive experience in placing niche and specialized roles both Nationally and Globally, is known for attracting and representing high caliber candidates. Our clients are diverse Leaders in their respective Industries and Representatives across all business sectors. Excellent opportunity for a highly experienced HEAD OF MARKETING. Support the CMO to manage cross-functionally in marketing, across channels, operations, multi- product, brand development and marketing strategies, both commercially and creatively, with the overall objective to drive the business objectives of increased sales, improved MROI and increased brand health. Accountable for marketing budget and associated sales to the correct Pfactor. The incumbent should be adaptive to the changing marketing, competitive and business landscape; be collaborative across the business at all levels, including C-suite; and strong people management skills. The role will oversee a leading brand focus on short insurance. Leadership and Direction Communicate the marketing strategy and its relationship to organization's mission, vision and values; clarify the actions needed to implement , give direction and motivate people to commit to these and to doing extraordinary things to achieve the organization's business goals Strategic Planning Responsible for the design and development of the marketing and brand strategy Have a strong commercial understanding and align business and marketing strategy. Marketing and Brand Strategy Develop and drive the brand and marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy. Marketing Communications Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception. Strategy Implementation Partner with the Senior Manager: strategy to ensure the strategy is successfully implemented. Provide thought leadership, critically question and shape the strategy in a collaborative manner. Business Planning Develop and gain agreement to annual business plans for a function or substantial business area, ensuring alignment with strategy; quantify business outcomes (i.e. revenues or other key performance indicators); detail expense and headcount budgets; and develop business cases for key projects, ensuring cross-functional integration. Marketing Impact Analysis Lead and promote the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception. Board Relationships Develop and maintain relationships with Board members. Support the Chief Marketing Officer to identify priorities, issues, strategic challenges and prepare for these discussions. External and Internal Stakeholder Engagement Build strong relationships with stakeholders up to C-suite level, to support the communication of business information and decisions. Build and maintain relationships with all stakeholders that promote cross delivery solutions to build the Corporate Brand in the industry. Budgeting & Costing Manage and deliver budget plans for the department. Optimally utilise the budget for area, including the authorisation of relevant expenditures and implementation of financial regulations. Performance Management Manage and report on business performance; hold direct reports accountable for achievement of business plans, and take corrective action where necessary to ensure the achievement of business objectives, balancing the need to deliver short term business objectives with the longer term delivery of stakeholder value. Organizational Capability Building Identify the capabilities needed to meet the current and emerging business needs of a significant business area. Evaluate current capabilities, identify gaps, and prioritize development activities. Motivate others to develop their capabilities and fulfil their personal potential. Build capabilities elsewhere in the organization through mentoring and other informal methods. Education 3 year degree or diploma in Business Management / BComm / Marketing or similar (Essential); Post graduate qualification in Business Management / BComm / Marketing or any other relevant discipline (Advantageous) Experience 7-10 years' marketing and brand experience within the financial services industry. Experience in project management and program improvement (Essential). 5 years' senior leadership experience, managing diverse marketing teams
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