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Journey Acquisition Leader - Hillcrest

The Unlimited Group Ltd

Company: The Unlimited Position: Journey Acquisition Leader Department: Command Centre Location: Hillcrest, Durban General Accountable to: Managing Director: Command Centre Direct reports: 3 Future Purpose of the Role : To optimize the Customer Journey to increase brand awareness and acquisition. Key Responsibilities / Key Performance Areas : Journey mapping, design, implementation and optimisation. Drive conversion in sales through nudging communication and behavior mechanisms. To monitor and measure Brand awareness, recognition and credibility; Drive return of investments of acquisition channels. Drive Customer experience. To actively be involved in the Creative process throughout the business to ensure compliance; To drive and develop creation of brand communication elements and creative; Very keen eye of following market and competitive landscape; Understanding channels, tactics and methods to reach audiences where brand is currently not playing. Knowledge and Experience : 3-year Bachelor’s Degree (Marketing or relevant Business Degree) 5 years working experience Direct Brand managing experience preferable Direct Marketing experience preferable Experience in relation to acquisition tools and tactics. Experience in digital selling Understanding of data analytics and tools. Business science background/Consumer Science/Behavioural Economics Ability to pull strategy from anything and drive growth sales. Skill Competencies: Project management Experienced in product sales. Excellent written and verbal communication skills Understanding of digital as a sales tool. Understanding of social media as a brand building tool. Ability to scan an external environment with a view to identifying market trends. Research and analytical skills Effective budget management Personal Characteristics: Conscious Vulnerable Courageous Emotionally Resilient Own it Do it Now Passion for Innovation, Creativity and Business Forward thinking Commercially focused Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation Well rounded, resilient and self-aware individual who is open to change and personal development Entrepreneurial, free thinker who will challenge the status quo and push boundaries Must have the capacity to grow their strategic ability Confident – someone who is able to hold their own with shareholders and be resilient in a demanding environment Hands-on approach Self-motivated Powered by JazzHR Apply Now
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