Key requirements

At least 3 years of experience in a management role
Marketing qualification
Strong understanding of current online lead generation concepts, strategy and best practice
Understanding the CRM, how leads are nurtured, engaged and secured
Data and analytics monitoring for lead management success and effective budget management
Deadline driven-ability to meet targets
MS office suite, CRM and platform management

Key responsibilities

Capture and allocate leads on CRM upon first contact
Crosscheck leads integrating to CRM and allocation according to sales manager's report on sales team's strong points
Follow up on leads about ongoing preferences
Attend and analyze incoming and outgoing lead calls to provide proactive ways to improve the service
Create and amend all copy on all communication going out to clients (CRM SMSs, emails from sales department for a more effective and professional customer interaction
Balance lead nurturing to keep customers interested and loyal
Build and categorize lead report as enquiries, status, quality to better and strengthen the follow up strategy (SMS and email campaigns)
Lead generation aligned to sales targets for the quarter
Lead generation tracking across all social media and other platforms
Develop and maintain key account relationship with platforms and external service providers together with the marketing management team

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