Role Overview:A dynamic individual to fulfill a marketing role, but with slightly less emphasis on strategic and agency experience. The primary focus is on managing general advertising needs,
community management, and social media engagement for a Direct-to-Consumer (DTC) project.
Key Responsibilities:- Manage baseline marketing activities: social media, content creation, posting, & copy.
- Oversee ambassadors, influencers, & content creators, ensuring a steady flow of quality content.
- Act as the liaison and account manager between the brand and the paid media agency.
- Coordinate with the agency for newsletters, strategy, design, and video editing.
Essential Skills and Traits:- Excellent communication skills, organization, time management and efficiency.
- Persuasive and adept at representing the brand to potential content creators and ambassadors.
- Strong creative eye for distinguishing between high-quality and mediocre content.
- Ability to curate mood boards and guide photographers for brand-aligned photo shoots.
Desired Experience:- Previous experience in a similar role is beneficial but not paramount.
- Proven track record of commitment and longevity in previous roles.
- Familiarity with technologies like Shopify and the ability to adapt to new tools like ClickUp.
Personal Attributes:- Shares brand values, particularly in health and wellness.
- Strong teamwork ethic, commitment, and ability to connect with the team.
- Young (+- 27-32), dynamic, and in tune with new technologies and trends.
Additional Considerations:- Budgeting and financial understanding of the marketing department are bonuses.
- Capability to manage a content team, scheduling, and internal communication.
Recruitment Focus:- Looking for the right calibre of person, aligning with the brand's ethos and team culture, over specific marketing experience.
NOTE: This is a hybrid position with a 2/3 weekly split.
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