Our client is in search of a talented and creative individual to join their team as a Marketing Coordinator. In this role, you will be responsible for crafting engaging and compelling content across various platforms to enhance their brand presence. Content creation Responsibilities: Content Creation: Develop and create high-quality, original content for their website, blog, social media channels, email newsletters, and other marketing materials. This includes, photo's, video's, drawings and any other useful media. Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials. SEO Copywriting: Optimise content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to their website and social media pages. Social Media Management: Create engaging posts, captions, and visuals for their social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness. Content Strategy: devise, propose and execute content strategies that support their overall marketing objectives and brand messaging. Research: Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve their content strategy and effectiveness. Analytics and Optimisation: Monitor and analyse the performance of content across various channels using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimise content for better results. Collaboration: Where needed, Work with graphic designers, videographers, and other group employees/ staff members to create multimedia content that enhances their brand identity and storytelling. Adherence to Brand Guidelines: Ensure all content produced adheres to brand guidelines, voice, tone, and style, maintaining consistency across all platforms. Online shop Responsibilities: Product Listing Management: Regularly update product listings on their online shop, including product descriptions, images, prices, and inventory levels, to ensure accuracy and completeness. Content Optimisation: Optimise product descriptions and metadata for search engines (SEO) to improve visibility and drive organic traffic to their online shop. New Product Introductions: Coordinate with product development and marketing teams to ensure timely and accurate introduction of new products to the online shop, including writing compelling descriptions and creating attractive visuals. Content Refresh: Implement strategies to keep the online shop content fresh and engaging, such as rotating featured products, updating seasonal promotions, and refreshing homepage banners and content. Quality Assurance: Conduct regular audits of product listings and content to identify and correct errors, inconsistencies, or outdated information User Experience Enhancement: Continuously evaluate and improve the user experience of the online shop, including navigation, search functionality, and product categorisation. Cross-functional Collaboration: Work closely with various teams, including marketing, merchandising, inventory management, and customer service, to ensure alignment of online shop content with overall business objectives. Performance Tracking: Monitor key performance indicators (KPIs) such as conversion rate, bounce rate, and average order value to assess the effectiveness of online shop content and identify areas for improvement. Qualifications: Qualification in Marketing, Communications, or related field. 2 years of experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing your writing skills and creativity. Proficiency in SEO best practices and experience with keyword research and optimisation. Excellent writing, editing, and proofreading skills with a keen attention to detail. Familiarity with social media platforms and experience managing social media accounts for businesses. Ability to work both independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines. Strong communication and interpersonal skills, with the ability to effectively articulate ideas and collaborate with cross-functional teams. Apply Now

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Marketing Coordinator Durban - eThekwini

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