A digital platforms coordinator to oversee website and online advertising content effectively, in order to create the best user experience for the potential customers to access the OEM e-commerce platforms. Duties include implementing digital campaign strategies, monitoring and analysing web platforms, implementing SEO strategies to ensure web discoverability and identifying opportunities to improve traffic to the OEM e-Commerce website. KEY PERFORMANCE AREAS: Overseeing the development and implementation of digital strategies that promote the brands products. Partner and collaborate with business to ensure that the digital web content supports the businesses overall objectives. Generate insights in relation to the web content and online advertising that can assist the business in attaining its set objectives. Align the e-Commerce platform with the automotive OEM 's brand, strategy and standards. Create, manage and optimize campaigns across all digital platforms to enhance e-Commerce performance at the automotive OEM . COMPETENCIES: Digital Media Buying and Optimization Creativity Technologically savvy Research Time management Decision-making Appropriate judgement Ability to multitask Planning from mid to long-term viewpoint Understand website industry best practices Excellent verbal and written communication skills Strong project management skills with the ability to supervise multiple projects NQF Level 6 (360 credits - 8 level framework) in Marketing, Communications. Minimum of 2 years experience in digital marketing with e-commerce marketing as a speciality. SEO and SEM Marketing and related tools. Knowledge of Google Advertising. Lead generation marketing. Market Related
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