Marketing Director Bryanston - Bryanston
InspHired Recruitment Solutions
Our client in the Tertiary Education industry is seeking a National Marketing Manager. This role is responsible for developing, implementing and executing marketing strategies to attract potential and retain existing customers. Key Responsibilities but not limited to: Strategy Development: Develop and implement comprehensive marketing strategies to achieve business objectives, including market penetration, brand positioning, and customer acquisition. Team Leadership: Lead, mentor, and inspire the marketing team, fostering a collaborative and high-performance work environment. Brand Management: Oversee brand development and ensure consistent brand messaging across all channels. Agency Management: Identify the need for outsourced skills and be able to source and partner with ad, digital, PR or research agencies where required. Campaign Management: Plan, execute, and analyse multi-channel marketing campaigns, including digital, social media, print, and events. Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies. Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI. Partnerships and Collaborations: Identify and develop strategic partnerships and collaborations to enhance marketing efforts and expand reach. Performance Metrics: Establish key performance indicators (KPIs) for marketing activities and regularly report on the effectiveness of campaigns and strategies. A key requirement is to be able to clearly map lead source to conversion and therefore a strong understanding of digital marketing systems as well as CRM's is important. Stakeholder Communication: Collaborate with internal and external stakeholders, including sales, product development, and external agencies, to align marketing initiatives with business goals. Innovation: Stay current with industry trends and innovations to keep the company at the forefront of marketing practices. Education: Bachelor's degree in marketing, Business Administration, or a related field; master's degree preferred. Experience: Minimum of 10 years of progressive experience in marketing roles, with at least 3-5 years in a senior leadership position
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