Marketing Generalist - Johannesburg
Prime Investments
Prime Investments offer tailor made administration and investment product solutions that enable asset managers and investment specialists to both establish and efficiently grow bespoke financial services products within complex regulatory environments. We are seeking a dynamic Marketing Generalist to join our team, where you will provide marketing related services to our Group and its subsidiary entities. The ideal candidate will play a crucial role in elevating the overall brand presence through strategic marketing initiatives, enhancing investor and stakeholder communication and optimising investor forms. This role encompasses a wide range of responsibilities, including social media management and the refinement of business documentation. Take ownership of the Group's social media strategy and execution across various platforms to promote engagement and brand awareness. Develop and refine business documents including proposals, letterheads, and other branded materials to maintain consistency and professionalism. Review, amend, and optimise investor forms to streamline processes and improve user experience. Manage and enhance investor and stakeholder communication channels to ensure clarity and transparency. Collaborate with internal teams to gather insights and create compelling content for marketing purposes. Create engaging content for various platforms, including blog posts, articles, social media, and email newsletters. Manage and optimise company website and digital assets. Collaborate with cross-functional teams to support marketing initiatives and campaigns. Maintain and develop Company online Forms (Jotform). Monitor and analyse marketing performance metrics to identify opportunities for improvement. Stay updated with industry trends and best practices to continuously innovate marketing strategies. Bachelor's degree in Marketing, or related field. Proven experience (5 years) in a marketing role, preferably within the financial services sector. Excellent written and verbal communication skills with a keen eye for detail. Proficiency in social media platforms and tools for business purposes. Creative thinker with the ability to develop innovative marketing strategies. Ability to work independently as well as part of a collaborative team environment. Experience in the maintenance of websites. Experience with digital marketing tools and techniques (Google Analytics etc.). Experience working on online form builders (Jotform, Mailchimp etc) Strong stakeholder engagement Ability to interpret business requirements and act upon them. Competitive package.
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