Marketing Manager - Stellenbosch
We are looking for a dynamic, flexible and focused individual who is excited to test new ideas and refine activities to build a trusted brand in the finance industry in SA. Responsibilities: Develop an effective marketing strategy Maintain a strategy and marketing spend that weighs up the immediate need for acquiring customers and the long-term need for building the brand; Develop a deep understanding of the customer acquisition funnel and propose activities to improve appropriately; Drive new customer acquisition and reactivation of dormant customers with Sales operation; Develop sensible, scoped and measurable campaigns from the strategy to incrementally move the business forward; Monitor outcomes of the strategy or particular campaigns, propose refinement, and create and present periodic reports to the executive; Continuously assess customer needs and propose solutions to better fulfill those needs; Deeply understand the customer journey and propose refinement; Assist in the continuous improvement of Customer Service efforts; Conduct periodic market research and analysis to evaluate trends, understand brand awareness, and gauge competitor operations; Maintain relationships with marketing partners and ensure ongoing effectiveness of spend and alignment with business strategy; Write copy for diverse marketing distributions; Collaborate with managers in preparing budgets and monitoring expenses. Requirements: Bachelor degree in Marketing or related field; At least 7 years experience in similar marketing role; Experience in identifying target audiences and devising digital campaigns to engage, inform and motivate audience; Experience in optimizing landing pages and user funnels; Experience with A/B and multivariate experiments; Strong knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends); Working knowledge of ad serving tools (e.g., DART, Atlas); Experience in setting up and optimizing Google Adwords campaigns; Proficiency in Google Documents and Sheets; Excellent communication, written and verbal; Strong capability to organize and deliver impact; Creative, numerical and analytical; Humble yet ambitious.
Apply Now
Facebook
Whatsapp