Marketing Manager - - Johannesburg

Who we are: Leaders in Out-of-Home advertising and integrated marketing solutions.

What you will do:

Manage and enhance the company's brand image, fostering strong brand awareness
Develop and execute comprehensive marketing strategies aligned with business objectives
Plan and deliver external PR, Trade Marketing and social platform communications in line with current business activities
Oversee CSI, Research, Sales Support, Design, Event Management and Trade Marketing
Collaborate with the Divisional Sales Director and Business Unit Heads to optimise media performance on all company products
Continuously analyse media spend to identify trends and opportunities for growing share of advertising spend
Stay updated with the latest trends, tools and changes in the dynamic digital marketing landscape
Foster a customer-centric mindset throughout marketing initiatives
Develop internal marketing strategy
Work with the development teams on market research for new products
Manage the marketing and creative Team, ensuring the highest performance in lateral, creative, innovation and strategic thinking for the Street Pole Ad medium
Provide lateral and strategic solutions to sales problems
Develop and promote case studies
Build and lead a team that upholds excellence and professionalism
Adapt to changes in algorithms, trends and technologies within the dynamic digital landscape

Digital Marketing Experience:

SEO (Search Engine Optimization): Enhance the company’s online visibility through content optimization
SEM (Search Engine Marketing): Develop and manage effective search engine advertising campaigns
Social Media Marketing: Strategically create and manage content on various social media platforms
Email Marketing: Design and execute impactful email campaigns
Content Marketing: Develop and distribute valuable, relevant content
Analytical Skills: Analyse data from digital marketing channels for informed decision-making
ROI Analysis: Evaluate the return on investment for various marketing campaigns
Digital Tools Proficiency: Understand and interpret data from tools like Google Analytics, social media analytics and email marketing platforms

What you must have:

Minimum of 10 years of strategic marketing experience
Relevant tertiary diploma in marketing studies
Minimum of 10 years' experience in the media and advertising industry
Minimum of 5 years of management experience in a marketing department
Proficiency in Media, Data Research and Creative Tools (e.g., Nielsen’s AdEx, Lightstone, BrandMapp)
Minimum 5 years of Digital Marketing expertise
Fully conversant with Microsoft Office

Person Specification:

Professional and strong communicator, both written and spoken, with good presentation skills
Innovative and self-motivated with excellent time-management skills
Thought leadership skills
Possession of a current full driving license

Apply Now

Share this job with someone you think should apply!