Marketing Manager at Healthcare & Mobility Africa - Western Cape, Milnerton - Milnerton
HealthCare and Mobility Africa
Join Healthcare & Mobility Africa, with a portfolio of leading brands including: Adjust4Sleep, Willowbrook Recliners, Pride Mobility, Aqualift, AidCall247 and Care & Mobility. We offer a seasoned marketing manager the opportunity to drive, manage and grow the marketing department and be rewarded for their successes. Our philosophy is based on mentoring, growing and aligning all staff members to a common goal, resulting in greater personal success. Our A-grade offices are located in Rivergate Business Park in Milnerton/Parklands, Cape Town. Our focus lies in direct consumer engagement, eliciting fresh inquiries daily from various media channels: TV sponsorship & advertising Google & Facebook PPC Email campaigns Social media marketing Sales to existing customers/cross-selling As the Head of Marketing, your core responsibility will be spearheading lead generation across these platforms and any additional channels deemed effective. Your objective: to meet the predetermined marketing budget set by senior management, driving sales to align with our business plan. This pivotal role entails meticulous budget management, ensuring optimal allocation of multi-million-rand funds across pertinent media while achieving target lead values or lower. Utilizing our CRM system, you'll monitor and fine-tune performance metrics to maintain alignment with key performance indicators. Creativity is paramount in this dynamic role, where you'll continuously innovate campaigns to propel the company forward in the rapidly evolving digital and TV landscape. This involves negotiating with suppliers to optimize costs and enhance exposure. You'll oversee a small team initially, including a website & graphic designer, and collaborate closely with key suppliers such as a Google specialist and media buyer, fostering a culture of innovation and excellence. Responsibilities include: Organizing, overseeing, and managing film & photo shoots. Overseeing and managing the company websites, ensuring they reflect our brands' essence and effectively engage our audience. Collaborating with the paid media specialist to manage company paid media campaigns, ensuring they are strategically executed to maximize reach and engagement. Overseeing and managing TV sponsorships, ensuring our brand messages are effectively communicated to our target audience through this channel. This entails coordinating with production teams, negotiating placements, and monitoring performance to optimize ROI. Spearheading the development of company websites, printed promotional materials, and social media campaigns. Conceptualizing and launching new websites, brand materials, and products. Collaborating with senior management to enhance and evolve the company's brands. Supporting new product and brand launches. Providing comprehensive reports and analysis on marketing activities and results. Participating in management meetings as required. Traveling off-site for supplier meetings and exhibitions, with expenses reimbursed. Qualifications and Experience: Bachelor's degree in Marketing, Business Administration, or a related field. Proven track record in a senior marketing role. Strong experience in digital marketing, including PPC advertising, email campaigns, and social media marketing. Demonstrated success in managing marketing budgets and achieving targeted ROI. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners. Strategic thinking and creativity to develop innovative marketing campaigns and initiatives. Strong leadership skills, with experience in managing and mentoring a team. Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs. We offer an attractive salary, negotiable dependent on experience, provident fund and quarterly target driven bonuses. Desired Skills: Marketing Strategy Marketing Management Marketing budget Marketing Plan Social media strategy Desired Work Experience: 5 to 10 years Middle / Department Management About The Employer: Healthcare & Mobility Africa is South Africa's leading importer, manufacturer and supplier of specialised mobility furniture and aids. Employer & Job Benefits: Incentive Bonus Pension Fund
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