Marketing Manager Gauteng - Gauteng
Michael Page
Our client is an innovative FinTech on a growth trajectory, powering up the local economy one ambitious business owner at a time. The successful marketing manager will have the following responsibilities: Defines, aligns, and drives the implementation of the partner and solutions marketing strategies. Ensure alignment with the overall marketing and business strategies. This strategy may require customisation throughout the year to leverage new areas of focus or opportunity. Develop and execute the partner and solutions marketing plans with the support of the Head of Marketing, through agencies, or by hands-on managing of the campaigns. Define, implement, and manage various traditional and digital marketing channels that will drive awareness and lead generation in the health care industry. Work with Partnership team to suggest activities for improving the quality of partner campaigns and content for improved awareness and lead generation. Understand the customer journey across all touch points to develop, plan, and execute campaigns to improve brand awareness and lead generation. Track and measure metrics and provide reports for all campaigns and initiatives. Job Offer Market-related The successful marketing manager will fit the following profile: SME marketing, channel marketing expertise, and proven campaign management 4 years in a Marketing / Campaign Management role. 1 years in a Team lead / Management role. Experience in healthcare (advantageous) and/or financial services. Min 2 years of hands-on experience with Traditional Marketing, content marketing, communications, and PR. Min 1 years of hands-on experience with SEO, Google Analytics, Digital Marketing, Social Media Marketing. Track record of executing on campaigns and excellent project management ability.
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