Marketing Specialist - Johannesburg
A JSE-listed firm and Africa’s pre-eminent provider of Recruitment Process Outsourcing, Managed Service Provider and permanent staffing solutions has an exciting opportunity for a results-driven Marketing Specialist in Gauteng.
On a pro-active basis embed a marketing framework that enhances the Professional Portfolio’s brands and optimally positions the same to achieve the defined Growth strategy of the Adcorp Professional Portfolio of companies. Be a functional member of the Portfolio’s management team enhancing and enabling from a marketing perspective, the effective execution of the sales and operational environment. On a matrixed reporting principal, ensure strategic alignment and good brand governance as prescribed by the Groups’ central strategy
- Bachelor of commerce in Marketing, or advanced degree with specialization in digital is a plus
- 3/5 years’ experience
- Ideal experience must include relevant exposure to top brands in the Banking, Telecommunications, Insurance, BPO, ICT or professional environment.
- Digital marketing savvy with hands on experience in digital marketing disciplines, Traffic generation (Search Marketing, display, programmatic, etc); UX, A/B testing; Email marketing; Social Media Management).
- 3+ Years’ experience in Integrated brand strategy and implementation (ATL, BTL TTL).
- Develop execute on integrated marketing campaigns across multiple channels (ATL, BTL TTL) in both the B2B and B2C environment. This includes event management.
- Develop execute on brand content marketing thought leaderships strategies
- Manage the Portfolio’s integrated marketing internal external communications strategy, positioning targets and brand awareness.
- Define and manage the digital marketing plan for the Portfolio and drive brand awareness leads generation
- Drive brand loyalty customer centricity both internal externally through marketing campaigns
- Collaborate manage multiple agency relationships
- Facilitate innovation within the sales environment to drive leads generation through marketing campaigns.
- Develop weekly monthly marketing reports that provide actionable insights
- Drive constant learning and apply new advances in marketing to the organization.
- Keep up-to-date with the latest marketing, industry competitor trends and best practices in online marketing and measurement.
- Drive execute on marketing market landscape research
- Develop and implement marketing plan within the budget
- Demonstrate strong interpersonal skills with the ability to inspire, connect and communicate with a wide range of stakeholders.
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