The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities
and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.

Objectives of this role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics

Responsibilities

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Manage and monitor performance against approved plans.
Internal Relations – manage and rollout employee wellness and culture campaigns.
External Relations – Foster relationships with key stakeholders, provide media support, prepare and run corporate events and industry exhibitions. Prepare and manage detailed project plans and budgets for events.
Agency and Supplier Liaison - liaise with agencies and suppliers for brand campaigns, design and collateral development etc.
Systems Ownership – Own and manage the organisation’s website, social media and other communication systems. Manage agency contracts and relationships to ensure seamless delivery of services.

Required skills and qualifications