Mr D - Senior Marketing Manager - takealot.com - Cape Town City Centre

Mr D , a division of takealot.com, is looking for a highly talented Senior Marketing Manager to join our team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us Think you’ve been challenged before? Think again Scale : Show the millions of Mr D customers what you can do Learn : We work with the best of the best, and then some. Grow : Expand your career in the fast-growing Takealot Group: takealot.com, Superbalist.com and Mr D. We like to promote from within: Here’s your chance. This position reports to the Chief Marketing Officer of Mr D . Purpose of the role: This role focuses on strategizing and executing digital marketing initiatives that increase platform usage, downloads, and partnerships. You will lead efforts to cultivate sponsorships and collaborative ventures, leveraging the platform's capabilities to enhance user experience and maximize revenue. In times of crisis, you collaborate with other departments to manage the situation effectively, ensuring the brand's reputation remains intact. Key responsibilities / accountabilities: Strategic development and commercial growth: Craft and evolve the strategic roadmap (including plans and calendars) for your Focus Area which focuses on platform & brand growth and user engagement & commercial growth. Collaborate with teams to manage budget forecasts and ROI targets. Strategic development and commercial growth: Drive out the execution of loyalty programs to enhance user retention, collaborating with the product development team to integrate loyalty features. Forge partnerships and collaborative initiatives with third parties, including co-branded experiences, to expand platform reach and acquire new users. Identify and manage partnerships & sponsorships that align with the brand's values and strategic goals, developing integrated strategies to boost user experience and brand visibility. Oversee negotiations, budgets, execution, and post-campaign analysis for maximum impact. Tertiary Revenue Management: Devise strategies for identifying and capitalizing on new tertiary revenue streams that complement the core marketplace and grocery business. Analyze market data to uncover opportunities for revenue generation. Forge and oversee contracts to bolster tertiary revenue while ensuring alignment with business goals. Establish and track revenue targets for tertiary channels, ensuring they contribute significantly to overall financial objectives. Oversight of marketing campaigns, team leadership & crisis comms: Ensure all marketing campaigns have clear objectives & success measures and that they ladder up to the marketing plan and business goals. Ensure the Marketing Managers in your team are on track with the delivery of their marketing campaigns and help them alleviate any roadblocks they may encounter. Ensure Campaign reports are completed and be able to interpret these and share with CMO and other Group stakeholders. Monitor your team's performance, providing feedback, and implementing improvements to enhance team efficiency & effectiveness. Setting and maintaining professional standards, practices & templates within your team & ensuring adherence from the team to these. Collaborate on proactive communication strategies for potential crises, ensuring clear messaging that aligns with brand values. You coordinate cross-functional teams (eg: social, PR, influencers) to ensure a cohesive response during a crisis, guiding diverse departments through the crisis management plan. Qualifications and experience: Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus A minimum of 5 years experience in digital marketing with a focus on platform growth Skills, knowledge and abilities: A solid understanding of brand research, competitor analysis, success measures and brand surveys. Experience in collaborating with creative people from creative agencies Proficiency in digital marketing tools and analytics Solid background in user acquisition strategies and partnership management Experience with content creation and management across various digital channels Innovative: Constantly seeks new ways to engage users and enhance the platform's market position Collaborative: Builds strong relationships with partners and internal teams to drive marketing success Analytical: Makes data-driven decisions to optimize marketing strategies and growth opportunities Results-Focused: Aims for measurable outcomes in user growth and platform engagement Let’s talk about life Mr D The power is in your hands : We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny. No doors : We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great. Online Learning : Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on MyAcademy and more. Good times : Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times). Birthday leave : Cake Day all the way. Enjoy your day off - you deserve it. Help when you need it most : Confidential counselling, legal support and financial guidance, for free, anytime, anywhere. Free parking: No more 5km fun runs to your desk (unless you want to). Like what you see? If you meet the above you are an Extraordinary Mind. Apply today Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference Apply Now

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Mr D - Senior Marketing Manager - Cape Town City Centre

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