National Marketing Manager Braamfontein - Braamfontein
InspHired Recruitment Solutions
Our client in the Tertiary Education industry is seeking a National Marketing Manager. This role is responsible for developing, implementing and executing marketing strategies to attract potential and retain existing customers. Description Marketing Strategy Development and Implementation Develop a marketing strategy aligned to the Institutions strategy. Create brand awareness through various marketing campaigns through advertising (billboards, televisions, newspapers and social media) Gather market intelligence regularly to stay in touch with what is happening in the marketplace and with competitors. Conduct a Strength, Weaknesses, Opportunities and Threats (SWOT) analysis to formulate a solid strategy. Define objectives and goals and monitor progress. Define and implement processes and policies relating to marketing operations. Customer Acquisition Define and develop tools and collateral to support sales and the promotion of the Institution on sales activities on social media. Oversee effective marketing such as strategic placement of billboards. Identify mechanisms to effectively market the institution. Create mechanisms and campaigns to increase lead generation and pipeline expansion. Work with campuses and business units to create and manage targeted marketing campaigns. Work with sales to define target markets and possible campaigns to reach the market. Manage targeted marketing (18-25, working individuals) Customer Retention Support the customer experience department in terms of retaining current students. Communicate changes and benefits of institution to the student body. Design campaigns to promote student awareness and satisfaction. Deal with issues experienced by students and parents. Market Research Research the market to determine competitors. Establish markets and advertising platforms. Identify target audiences and develop specific, specialized campaigns. Digital Strategy Development and Implementation Develop a digital strategy in terms of acquisition and servicing of customers. Identify platforms in order to promote digital footprint of RC. Develop and manage the company website. Manage and promote social media platforms. Identify social media trends to determine relevant platforms to promote and support key objectives. Optimize websites in order to improve listings. Manage websites to increase index and raking of websites. Increase and improve Digital PR in order to promote the brand. Brand Management Manage production costs and license usage agreements. Manage campaign budgets. Maintain Brand equity and positioning in all marketing communications. Manage the approval process of all content developed in market to ensure communications published are brand aligned. Collaborate with cross-functional teams to ensure an integrated approach to Brand communication and Brand promotion activities. Communications, Public Relations (PR) and Reputation Management Develop the corporate image strategy which will define the brand in terms of the look, feel, tone, communication and customer service/experience. Plan and implement the PR plan based off the brand strategy. Proof-read press releases and content. Manage authorized media spokespeople. Oversee the development of content for press releases, television, radio, print, electronic media PR and media events. Develop, update and onboard all crisis communication material to ensure all markets are aware and equipped of the process. Facilitate media training where appropriate. Reporting Produce monthly budget management reports. Report on campaigns running and number of people reached via campaigns. Report on success matrix including clicks, applications, reach and leads. Compile bi-weekly marketing status reports and monitor daily (monthly reporting). Financial Management Contribute to the annual budget planning process and compile the annual budget for marketing. Manage, monitor and control the budget and take corrective action as appropriate. Take full responsibility for the financial resources within area of accountability. People Management Conduct performance planning session, track and monitor performance in accordance with performance contracts. Conduct performance reviews in accordance with policies and procedures and take corrective actions where necessary. Complete Performance Management contracts and documentation. Provide coaching and feedback to employees on how to improve and sustain their performance. Manage Personal Development conversations and the completion of Personal Development Plans. Lead the department by managing appointments, promotions, and industrial relations issues conjunction with the Human Resources Support Service Unit. Conduct disciplinary actions as per the company's policy and procedure where necessary. Experience 5 years' experience as a Senior Marketing Manager/Professional 3 years' Management experience 3-5 years' Staff Management - Recruitment and Selection - Performance management - Management of discipline in the workplace 2 years' Advantageous Experience in the Education Sector Education NQF Level 8 Qualification in Marketing Advantageous NQF Level 9 Qualification in Marketing/MBA Reporting Structure Direct reporting to Chief Operations Officer With 6 direct Subordinate Requirements Valid driver's license R1'000'000 Per Annum
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