Paid Media & Google Ads Specialist - KwaZulu-Natal, Umhlanga - Umhlanga Rocks
Carlysle Human Capital
Our client is looking for a Digital Lead and Google AdWords Specialist to form part of their forward-thinking and visionary marketing department. You will form part of a successful team and be situated in a bright, arty and busy environment. You will play a pivotal role in driving their digital advertising campaigns to success. You will be responsible for crafting, implementing, and optimizing Google AdWords strategies, ensuring that we achieve our marketing goals efficiently and effectively, as well as coordinating between digital lead suppliers. Purpose of the role: Google AdWords Management: Develop, implement, and manage Google AdWords campaigns to increase brand visibility, website traffic, and lead generation. Strategic Planning: Collaborate with the marketing team to create and execute digital advertising strategies that align with business objectives, ensuring a strong ROI. Budget Management: Monitor and manage advertising budgets, optimizing ad spend to maximize results and meet business requirements. Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and phrases for campaigns. Ad Content Creation: Write and optimize ad copy to maximize click-through rates and conversions. Job Responsibilities: A/B Testing: Continuously test and refine ad campaigns, landing pages, and targeting to improve performance. Analytics and Reporting: Utilize data and analytics tools to track campaign performance, provide regular reports, and make data-driven recommendations for improvement. Competitor Analysis: Stay updated on industry trends and monitor competitors' digital advertising strategies. Lead Supplier Coordination: Liaise, engage, refine, assist, manage and report on various lead suppliers ensuring they are staying within budget for Google Adwords and are delivered the desired results. Minimum Requirements: Bachelor's degree in Marketing, Business, or a related field preferred. 3-5 years of experience in a similar role, with a proven track record of successful Google AdWords campaigns. Proficiency in Google Ads, including certification, and a strong understanding of PPC advertising best practices. Excellent analytical skills, with the ability to interpret data and make data-driven decisions. Strong budget management skills. Experience with digital marketing tools and platforms, including analytics and keyword research tools. Exceptional written and verbal communication skills. Strategic thinking and problem-solving abilities. Behavioural: Driven Motivated Enthusiastic Positive Attitude Works well in a team and as an individual Proactive What can they offer you: Very comfortable office environment (inspiring creativity) Collaborative and friendly team environment (true team spirit) Team building and fun office initiatives for inclusion and fun Subsidised canteen Close to Gateway and transport amenities Desired Skills: Digital Lead Google Adwords SEO Search Engine Optimisation Paid Media Specialist Employer & Job Benefits: Medical Insurance Group Life
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