Paid Search Media Manager - South Africa
JOB PURPOSE Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organize workflows and deliver on deadlines. RESPONSIBILITIES Paid Search Planning Marketing Campaign Development Paid Media Project and Portfolio Management Stakeholder Engagement Budgeting Insights and Reporting Leadership and Direction Performance Management Continuous Improvement Team Capability Building SKILLS Computer and System skills Commercial Acumen Costing and Budgeting Data Collection and analysis Information retrieval and searching Action Planning Planning and Organizing Policy and procedures Policy and Regulation Customer and Market Analysis EDUCATION General Education Grade 12/ SAQA Accredited Equivalent (Essential); Relevant degree and/or Diploma (Advantageous) EXPERIENCE General Experience 3-5 years' hands-on experience within a PPC campaign management environment (Essential); 3-5 years' digital marketing experience (Essential); Experience within a financial services industry and Ecommerce (Advantageous) Managerial Experience 2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential) TASKS Responsible for the development of marketing campaigns using paid digital channels. Working closely with all media partners such as Google, Facebook and agencies. Developing and implementing campaign plans and optimisating to achieve key performance metrics by brand. Partner with marketing team members to develop integrated efforts across channels, on new and upcoming campaigns. Develop a total understanding of digital audiences marketing thought targeting technics. Provides campaign performance reporting and analysis on a daily, weekly and monthly basis. Work with Marketing Managers and channel peers, as needed, to finalise and agree budgets and volumes and KPI’s. Ongoing audits of search and display channels for each brand and provide insight as to how ROI can be increased. Responsible for the Adword budget allocation and planning, and subsequent reporting. Understand and manage creative campaigns to improve ad performance and quality CTRs. Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc. for key data capture. Ensure evaluation and tracking to monitor campaigns and A/B testing setup and tracking is in place. Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as Marketing Managers and wider marketing team. Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology. Ongoing competitor research. Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns. Prioritize across dozens of opportunities focusing on the most productive tasks. Identify opportunities to grow leads and improve profitability of campaigns. Manage Paid Media Specialists.
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