Job Title: Pharmaceutical Brand Manager

Location: Parktown, Johannesburg

Salary Package: R 80 000.00 CTC.

Duties and Responsibilities:

Champion opportunities to consistently improve the “Brand” experience
Drive customer retention, and switch from competitor brands
Map the customer journey and identify opportunities to proactively intervene on the client’s behalf
Guide team in effective resolution of customer and brand-related issues/queries and handle any escalations
Develop listening points in the customer journey, define, and segment the customer base
Develop varying strategies to address segmented customer needs based on their progress on the adoption curve, defend the existing customer base, and identify opportunities for continuous improvement
Test new strategies for driving customer values
Develop and implement customer experience strategies
Reviewing and pulling insights from analytics and data
Segmenting customers and audiences into meaningful groups
Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems
Team alignment and collaboration to deliver on customer experience objectives
Brand blueprint / DNA ownership, and maintenance
Effective execution of customer experience strategy:
- Define objectives
- Develop hypotheses
- Establish a method of execution
- Implement
- Monitor and iterate based on customer experience and response
New representative brand onboarding

Requirements:

3-year degree (Medical or Medically related degree / BSc)
3-5 years experience in managing RX/OTX brands
- Rx = Prescription Brands (Schedule 3 and up)
- OTX = Over the Counter (OTC) brands
Marketing experience of these OTC brands in the Rx space to healthcare professionals
Project management
Agency management
Performance monitoring, outlier diagnosis, and management
Customer engagement and feedback to market insights
Key Opinion Leader (KOL) management
Excellent communication skills
Strong problem-solving skills
Customer experience (CX) strategies
Clinical analytical skills
Digital and social media marketing insights required
Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics
Organization
Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
Ability to adapt to a fast-paced, changing growth environment, and to work independently
Good leadership skills
Collaboration skills
May be required to work overtime when requested
Regular travel required