Senior Digital Marketing Coordinator - The Foschini Group - South Africa

JOB DESCRIPTION Responsibilities: Develop marketing strategies that align with the organization's business goals Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising Manage and work with Brand partners and ensure each brand shows up on our platforms, through full house and digital only campaigns Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs) Conduct market research and analyse trends to identify new opportunities and improve campaign performance Collaborate with cross-functional teams, across merch, buying and Ops including creative, content, and Bash, to produce engaging content and optimize user experience Stay up to date with emerging digital marketing trends and technologies Responsible for managing supplier campaigns and budgets and executing on these from studio & agency briefing through to approvals, execution and reporting/proof of execution. Manages on site campaigns with the Omni-merchants, including briefing and priority of web banners Experience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work. Digital insights reporting Digital budget management, planning and tracking Performance marketing setup with Bash and agency Seasonal and campaign specific reports Briefing Performance Marketing (Digital Paid marketing) partner for Meta and Google campaigns Manages social media agency & monthly content from planning to approval Sign off copy and social posts Social media community management (as an escalation point for Agency) Co-ordinates in-store eventing/online eventing & any competitions run by the brand/suppliers Manages influencer agency relationship and monthly influencer briefs Co-ordinates brand quarterly shoots with the in-house designer, including product sourcing, shoot day assistance (as relevant), PDP videos, video content creation, and more. Right-hand to the Online Retail Manager Manage self and team SLAs Qualifications and Experience: Master's degree in marketing, communications, or related field 5 years of experience in digital marketing or related field or experience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work. Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising Proficient in marketing automation tools Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics) Strong project management skills Excellent written and verbal communication skills Tertiary qualification (Diploma or Degree in Marketing, eCommerce or similar) Skills: Excellent self-starter with strong self-management abilities Experience in briefing and managing agencies and designers on digital campaigns Experience with project management systems (e.g. Monday.com) is advantageous Must have experience in MS Office applications (Word, PowerPoint, Excel) Familiar with Everlytic, Dotmailer, Bloomreach or similar email/CRM systems Experience in co-ordinating photo shoots & video content creation Good understanding of Facebook, Instagram and Google advertising Strong working knowledge of social media (Meta) platforms - Youtube is a plus Experience in managing influencers is a plus Google Analytics experience is a plus Experience in events co-ordination Leadership and management Behaviours: Applies market and business insights in order to drive organisational objectives Conveys information and communicates ideas in a clear, concise and impactful manner Understands, anticipates, and meets the needs and expectations of customers Consistently makes timely, well-rounded and informed decisions Interprets and simplifies complex and contradictory information when resolving organisational problems Assesses and improves the efficiency, effectiveness, and quality of various work processes Leverages new technology to enhance productivity, improve problem solving, and support business growth Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act. ABOUT US Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry. We're the designers, the makers, the shakers and the teams behind the scenes. Are you with us? ABOUT THE TEAM Sneaker Factory is a value brand offering international brands and locally made product to an aspirational and value-conscious consumer. With great deals and offers available for men, women, and kids. Apply Now

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Senior Digital Marketing Coordinator - South Africa

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