TalentCru SUMMARY Are you a seasoned marketing guru with a passion for driving results? Do you thrive in dynamic environments where innovation and creativity are valued? Look no further - a leading tax company is searching for a talented Senior Marketing Specialist to elevate our brand to new heights Our client is looking to employ a Senior Marketing Specialist based either in Bryanston, Johannesburg or George, Cape Town RESPONSIBILITIES Develop and implement comprehensive marketing strategies to meet company objectives. Create and manage digital marketing campaigns across various platforms, including social media, email, and search engine marketing. Collaborate with cross-functional teams to execute integrated marketing campaigns and initiatives. Analyze marketing data and metrics to track campaign performance and identify areas for optimization. Conduct market research to identify trends, customer needs, and competitive insights. Manage relationships with external vendors, agencies, and partners to support marketing initiatives. Stay updated on industry trends and best practices to continuously improve marketing efforts. Assist in the development of marketing collateral, such as presentations, brochures, and website content. MINIMUM REQUIREMENTS Bachelor's degree in Marketing, Communications, or related field. Minimum of 5 years of experience in marketing roles, with a focus on digital marketing. Proven track record of developing and implementing successful marketing campaigns. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. Proficiency in marketing tools and software, such as Google Analytics, CRM systems, and social media management platforms. Experience in the financial industry is a plus.
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