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Senior Specialist: Lead Generation - Pretoria

Recruiting a Senior Specialist: Lead Generation for Corporate Affairs, this is a permanent, senior person to be located in Menlyn (Pretoria). Must have: 5 years of working experience with media scheduling and leads generation with the sole purpose of achieving direct results in the Funeral insurance space. The successful candidate must also have media Industry experience, especially across digital platforms as well as a good sound knowledge of POPI and industry rules The main duties and responsibilities are as follows: Leads Generation Perform daily, weekly, and monthly leads generation across platforms. Reduce cost per lead, across all internal lead generation platforms, including Digital platforms Responsible for the writing and proposal of social media leads generation content and must consult with PR and Brand. Create and propose Direct marketing material Social media management with the sole purpose to generate leads Create marketing plans for cross-selling and upselling Work in conjunction with the Data Analyst to provide analysis on leads. Proficiency in the use of query and reporting analysis tools advantage but not a requirement (SQL). Reporting Compile daily, weekly, and monthly reports Develop new reports to address changing business needs. Utilizing all reporting platforms to create reports. Reconciling monthly spending and lead channels Load and pay all leads invoices Analysis and recommendations Examine all reporting and provide insight into the results. Conduct change impact analysis to assess the potential implications of changes to business functions Conduct research relating to leads processes and practices, including new vendors/products Ad Hoc Assist with all ad hoc requests (admin and follow-ups) Requirements Formal Education Degree/diploma with marketing and/or communications Technical/Legal Certification Microsoft Office suite proficient (Basic Excel and Word) Experience 5 years of working experience with media scheduling and leads generation with the sole purpose of achieving direct results in the Funeral insurance space. Experience in terms of driving down lead costs Experience in the Media Industry, especially across digital platforms Good knowledge of POPI and industry rules CLOSING DATE: 11 DECEMBER 2022 Apply Now
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