Specialist: Consumer Education & Brand - Pretoria
Responsibilities
Consumer Education
- Develop the Consumer Education strategy in line with the Company Strategy and Sales objectives.
- Conceptualize new ideas to bring consumer education brand awareness for the organization.
- Translate strategies into actionable goals and execute relevant projects / initiatives aligned to strategic objectives with specific performance measures and control systems to track progress.
- Coordinate the sourcing, design, development, implementation and maintenance of effective Consumer education programs, aids and materials utilizing knowledge of methods in face to face, e-learning, radio TV and other platforms, aligned to business objectives.
- Reporting and Monitoring & Evaluation Reporting.
- Manage and oversee the requirements of the FSC GN500 for the verification agency.
- Manage contracting with external providers and conclude SLA agreements with them.
- Attend seminars and ASISA standing committees relating to Consumer Financial Education
Brand
- Manage in developing and implementing advertising strategies & campaigns
- Researching market trends, consumer attitudes and gaps in the market, as well as competitors
- Manage creative agencies relationship and delivery of work
- Manage and oversee the internal creative team as well as external agencies when applicable, which supports all departments on production related deliverables; this spans a wide body of work from brochures, print materials, promotions, business cards, design elements for projects and brand communications.
- Co-ordinate briefs and monitor creative projects by liaising with the Creative Agency key contact and the key responsibilities include oversight of creative agency relationship and all project work associated with brand advertising and marketing assets produced by the agency including TV, digital, mobile, social and other media
Corporate Identity
- Ensure that branding at Branch office, vehicles and buildings are according to the official corporate image
- Ensure that relevant material displays official brand i.e. gazebos, pull ups, banners etc
- Manage the displays of the Assupol branding at events i.e. sponsorships, gala, functions
- Liaise relevant parties corporate identity on Print, TV, radio etc
Digital
- Design and deliver informative brand and product content to our digital platforms with the following elements
- Brochureware site and content hub for information on products, about the business, investor relations info, access to available careers and latest
- Consumer Education
- Contact us and branch information (Store Locator & location Bank)
- Manage all outsourced agencies relationships and delivery
Formal Education
- Degree in Marketing Management or relevant to Marketing & Consumer Studies
Technical/Legal Certification
- RE1
- RE5
- Project Management
Experience
- 5 years in Marketing (Branding and Advertising) & Consumer Education
- Project Management
- 3 years experience in Consumer Education
Apply Now
Consumer Education
- Develop the Consumer Education strategy in line with the Company Strategy and Sales objectives.
- Conceptualize new ideas to bring consumer education brand awareness for the organization.
- Translate strategies into actionable goals and execute relevant projects / initiatives aligned to strategic objectives with specific performance measures and control systems to track progress.
- Coordinate the sourcing, design, development, implementation and maintenance of effective Consumer education programs, aids and materials utilizing knowledge of methods in face to face, e-learning, radio TV and other platforms, aligned to business objectives.
- Reporting and Monitoring & Evaluation Reporting.
- Manage and oversee the requirements of the FSC GN500 for the verification agency.
- Manage contracting with external providers and conclude SLA agreements with them.
- Attend seminars and ASISA standing committees relating to Consumer Financial Education
Brand
- Manage in developing and implementing advertising strategies & campaigns
- Researching market trends, consumer attitudes and gaps in the market, as well as competitors
- Manage creative agencies relationship and delivery of work
- Manage and oversee the internal creative team as well as external agencies when applicable, which supports all departments on production related deliverables; this spans a wide body of work from brochures, print materials, promotions, business cards, design elements for projects and brand communications.
- Co-ordinate briefs and monitor creative projects by liaising with the Creative Agency key contact and the key responsibilities include oversight of creative agency relationship and all project work associated with brand advertising and marketing assets produced by the agency including TV, digital, mobile, social and other media
Corporate Identity
- Ensure that branding at Branch office, vehicles and buildings are according to the official corporate image
- Ensure that relevant material displays official brand i.e. gazebos, pull ups, banners etc
- Manage the displays of the Assupol branding at events i.e. sponsorships, gala, functions
- Liaise relevant parties corporate identity on Print, TV, radio etc
Digital
- Design and deliver informative brand and product content to our digital platforms with the following elements
- Brochureware site and content hub for information on products, about the business, investor relations info, access to available careers and latest
- Consumer Education
- Contact us and branch information (Store Locator & location Bank)
- Manage all outsourced agencies relationships and delivery
Formal Education
- Degree in Marketing Management or relevant to Marketing & Consumer Studies
Technical/Legal Certification
- RE1
- RE5
- Project Management
Experience
- 5 years in Marketing (Branding and Advertising) & Consumer Education
- Project Management
- 3 years experience in Consumer Education
Apply Now
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