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Communication Specialist - South Africa

Planet Fitness is looking for a Communications Specialist who will be a expert communicator that will be tasked with strengthening the employer branding and image through both verbal and written communication. As the internal and external face and voice of the organisation.They assist in conveying company messages and information effectively across diverse channels,this role comes with a lot of responsibility as follows.

Responsibilities:

  • Develop and execute comprehensive communication plans and strategies aligned with company objectives.
  • Monitor and analyse communication metrics.
  • Collaborate with internal teams to ensure consistency in messaging and branding across all platforms.
  • Assist in crisis communication strategies and response.
  • Stay updated with industry trends and incorporate best practices into communication efforts.
  • Draft and edit SMS/ Email messages and other communications to be sent to company members.
  • Coordinate with various departments to gather necessary information for client communications.
  • Ensure all communications adhere to company branding guidelines and are written in a clear, concise, and engaging manner.
  • Manage the scheduling and delivery of SMS/ Email messages and communications to ensure timely distribution.
  • Monitor and track the performance of SMS/ Email campaigns and communications to assess effectiveness.
  • Collaborate with marketing, customer service, and other teams to align messaging and optimize communication strategies.
  • Stay updated on industry trends and best practices in SMS/ Email communications and implement improvements accordingly.
  • Maintain an organized system for archiving and retrieving past communications for reference and auditing purposes.
  • Assist in developing communication strategies and campaigns aimed at improving client engagement and satisfaction.
  • Write, edit, and produce a variety of communication materials for website content, ensuring accuracy, clarity, and consistency in messaging.
  • Manage communication channels and platforms, including websites, social media, email newsletters, intranet portals, and multimedia channels, to engage and amplify key messages.

Requirements

  • Qualification in Communications, Marketing, or a related field.
  • Proven experience 2 to 5 years in a similar role, preferably in a customer-facing or marketing communications position.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Proficiency in drafting clear and effective messaging for SMS/ Email and other communication channels.
  • Strong organizational and time-management abilities to prioritize tasks and meet deadlines.
  • Familiarity with SMS/ Email marketing platforms or communication tools is a plus.
  • Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.
  • Experience in analyzing communication metrics and implementing improvements based on insights.
  • Creative thinking skills with a problem-solving mindset.
  • Knowledge of regulatory requirements related to SMS communications is desirable.

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