The Content Manager role is responsible for managing the brand’s site content management strategy and supporting the Head of Department in ensuring that it supports the overall marketing strategy for the brand/market. This includes creating and approving site content schedules and publishing site content and real-time messaging, across a variety of platforms. The role focuses not just on directing traffic with excellent live and site content but reporting on how this activity is performing in order to support customer retention, improvement of the product and the overall user journey. The perfect candidate will be superb at content management, be passionate about sport/gaming and have a real understanding of how to direct traffic in the gambling/gaming vertical/Product. Responsibilities: Support the Head of Department in creating and continuously developing a planned and real-time content strategy that supports the wider marketing strategy and product offering. Create weekly schedules and publish content aimed at increasing traffic & betting activity and ultimately maximising customer lifetime value across a number of channels including site/app, push messaging and email. Continuously improve the “shop window” by planning and delivering insightful, informative and reactive site content that drives traffic and supports business objectives. Work with the Head of Department to define and deliver content and real-time marketing activity, using a range of channels and supporting the wider CRM strategy to deliver TO and NGR targets. Support the implementation of content tracking and monitor the performance against agreed KPIs, ensuring that results inform future decision-making. Work closely with CRM, Social Media and SEO to ensure all activity forms a holistic content strategy. Develop close ways of working with both Product and Trading to ensure all activity is competitive, reactive and profitable. Support the evolution of the brand’s content strategy by generating creative ideas that will continually improve brand engagement and optimise traffic. Produce regular reports that outline performance against key KPIs. Support the Head of Department in maintaining and continually evolving the brand voice and style. Ensure content is compliant with all appropriate regulation and legislation. Qualifications Skills, competencies, qualifications and experience: Degree educated, ideally within marketing, design, communications or journalism. Strong copywriting, proofing and editing. Experience of demonstrating these skills in a similar content management role is essential. Experience in managing site content and producing content schedules is preferable. Able to demonstrate a genuine passion and in-depth knowledge of a variety of sports (for the African market) and gaming/gambling products. Highly motivated, excellent verbal communication with the ability to work on tasks independently or as part of a team. Sound knowledge of betting and the gambling industry. Experience of working in the industry is preferable. Experience of working with ESPs, CRM and CMS tools. Enthusiastic, energetic, flexible to change and motivated to achieve goals beyond what is required. Highly organised with the ability to plan and prioritise. Apply Now

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Content Manager - South Africa

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