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Reference: JHB000908-VM-1Leading multinational pharmaceutical company requires an experienced Country Brand Manager. Minimum of 3 years marketing experience within the pharmaceutical industry Bachelor’s degree or equivalentProficiency in EnglishDevelopment of strategy, marketing and promotional activities for the allocated brands and portfolios, with the main objective of ensuring that the best strategies and tools are made available to all customer facing colleagues, that allows for maximum patient impact. Ensure that the strategies encompass all sectors (private & public) and channels of distributionFinancialDeliver on revenue and portfolios within the scope of managementEnsure high integrity and accuracy of forecastsEnsure mitigation plans are developed, as required, to reach financial objectivesWork with GSC (SAR demand planning) to optimize brand forecasts and reduce obsolescenceBrand Level P&L managementManage expense budgetsAdvertising and Promotion Budgets (Direct Marketing Expenses) -Set up; monitor and track ROI of marketing expenditure and programsManage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)Brand/TA/Channel management, strategy and tactical plan developmentDevelopment of strategies, promotional campaigns and programs, through maximizing customer insights and ensuring maximum patient impactAlign to global strategies as appropriateProvide accurate analysis of data for each brand, to support proposed strategyEnsure the brands are being managed according to life cycle requirementsTake responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels (eg: script generation at doctor level, retail messaging etc)Launch Planning and Launch readinessDevelop plans and core materials in line with the tactical plan (supporting the channel strategies)Drive cross-functional brand leadership through the core brand teamTake accountibility for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeouslyReview pricing and make recommendations for yearly SEP increases; tender opportunities and price reduction – depending on market dynamics, working closely with H&V (Health and Value function, who oversee pricing)Advance proposals for major strategy change to senior managementAlignment across functions and stakeholder management:Align key internal stakeholders – medical, marketing, management, SMS (Sales and Marketing Services), sales, H&V/ Access; Legal and BA - to drive business objectives, develop strategies and tactics for the brand and/ or TALead the efforts to understand and address opportunities and challengesEstablish effective peer relationships and strong cross-functional collaboration and communicationCollaborate with sales to roll out and drive effective execution of campaigns and programsEstablish and maintain positive relationships with identified opinion leaders (private and public sectors)Vendor management (in accordance with policy)AccountableBrand revenue achievement, across all channelDevelopment of strategy and tactical plansDelivery of materials and content for customer facing colleagues and channel activitiesBrand P&L and forecastingManagement of expensesVendor management for brand specific initiativesComplianceShared AccountabilityDevelop country Op Plan; revenue targets, brand expense allocations, in conjunction with sales andmanagementChannel marketing (retail/ state KA) – ensure that clear inputs on the customer journey for brands areshared and development of tactics is done.Long-range demand forecasting with demand planning and managerRevenue adjustments, as needed for LEs (latest estimates), with sales, business finance and managerKOL development – in conjunction with sales and medicalOn-boarding of new Reps and identifying upskilling requirements with market changes – training and medicalIndividual must have the following competencies:Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableLeads changeSelf-awarenessBuilds effective teams (cross-functional)Candidate needs to demonstrate these commercial /management competencies:Broad knowledge of the pharmaceutical industry and healthcare environment includingpricing, reimbursement, regulatory requirements and market and policy trends (this can be in the learning phase)Ability to analyze, define and convey complex concepts and strategies in verbal and written communication (candidate needs to be able to apply this competency)Able to develop a strategy, plan activities and effectively execute to the sales force (candidate needs to be able to apply this competency)Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguityStrong interpersonal skills are required, as well as excellent verbal communication and presentation skillsWell-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization (this can be in the learning phase)Demonstrated track record of ability to influence othersStrategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g. new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brandBe able to develop performance metrics (can be in the learning phase)Demonstrated collaboration/negotiation Monthly plus Basic salary, car allowance, insurance, fuel, medical aid and provident fund Apply Now

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