CRM Campaign Executive - Cape Town City Centre
Mediro ICT
The creation, scheduling and sending of campaigns via direct Marketing Channels. This includes all campaigns sent via email, in-app and push notifications. This includes conceptualising the design and copy briefs. Working closely with teams to ensure that all campaigns (email, push and in-app) go out on time and accurately reflect products on site. Administrative tasks such as but are not limited to creating and managing the briefing process, liaising with Buyers andClients and conducting thorough email checks to ensure accuracy and suitable rendering of emails across platforms, coordinating approvals, managing unsubscribes etc. Planning, prioritising and managing the campaign schedule. Optimising processes to streamline the briefing, creation and sending of Direct Marketing Campaigns. Reporting and providing insights into the performance of campaigns to inform future campaigns. Using data to inform the content and design of email, push and in-app marketing campaigns. Working closely with the CRM Manager to assist with building triggered lifecycle campaigns. Applying segmentation techniques to build appropriate email, push and in-app notification audiences. Using liquid to build dynamic and personalised marketing campaigns. Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices. Researching and keeping the team abreast of developments on the numerous platforms andprograms used to ensure alignmentwith best practices. Assisting with various Email CRM initiatives. Supporting the greater Marketing team across functionsin daily administrative tasks relating to Email and App Marketing. Ensure that campaigns are accurately sent out on time. (This may require time after hours/ on weekends). Attributes required: Proven track record of being in a role of similar nature. Smart, hard-working with demonstrable integrity and willing to put extra hours in to meet deadlines. Exceptional written communication and copywriting skills. A passion for retail and marketing is essential. Highly organised with strong administrative skills and the ability to multitask. Meticulous attention to detail. The ability to thrive under pressure and meet tight deadlines. A strong working knowledge of Google Sheets and Microsoft Excel is required. Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous). Willing to take direction and able to work independently, demonstrating initiative. Comfortable working under pressure in a fast-paced environment. Qualifications and experience: NQF 6 Diploma is essential. 3-5 years of experience in an Email Marketing/CRM Role. Experience in campaign reporting and analysis (advantageous). Experience using liquid or other template languages (advantageous). Experience building triggered/lifecycle campaigns (advantageous). Experience creating personalised marketing campaigns (advantageous). Between 3 - 5 Years
Apply Now
Facebook
WhatsappRelated Jobs
RevOps and Marketing Specialist - Cape Town City Centre
...
Manager: Marketing - Cape Town City Centre
wePlace Ltd
...
Manager Marketing Cape Town - Cape Town City Centre
wePlace Ltd
...
Manager: Marketing - Cape Town City Centre
...