Required nature of experience:- Business to Consumer marketing.
- Experience in international markets.
- Experience with customer journey strategy development, reporting and implementation with a focus on emails.
Skills and Knowledge (essential):- Customer journey strategy development
- Customer journey implementation, testing and reporting
- Data analysis
- Customer journey insight generation and optimizations
- GA4 (Google Analytics 4)
- Marketing Cloud (Salesforce marketing tool)
- MailChimp
- Competitor analysis
- Proficient in Google Suite
Essential Competencies:- Embracing Change
- Checking Things
- Documenting Facts
- Producing Output
- Meeting Timescales
- Managing Tasks
- Taking Action
- Interpreting Data
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