CRM Specialist - Pretoria
RAD Resources
Are you passionate about crafting compelling customer experiences? We're seeking a skilled individual to spearhead full-funnel customer journey strategies, from ideation to implementation across platforms. Your role will involve closely monitoring and optimizing these journeys to meet and exceed KPI targets. Beyond customer journeys, you'll collaborate with management to refine CRM strategies, leveraging market insights and historical data. Additionally, you'll contribute to general marketing administration, constantly seeking process improvements for greater efficiency Required nature of experience: Business to Consumer marketing. Experience in international markets. Experience with customer journey strategy development, reporting and implementation with a focus on emails. Skills and Knowledge (essential): Customer journey strategy development Customer journey implementation, testing and reporting Data analysis Customer journey insight generation and optimizations GA4 (Google Analytics 4) Marketing Cloud (Salesforce marketing tool) MailChimp Competitor analysis Proficient in Google Suite Essential Competencies: Embracing Change Checking Things Documenting Facts Producing Output Meeting Timescales Managing Tasks Taking Action Interpreting Data For more information please contact: Ciszeldi van Dyk
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