Head of Sales & Marketing / Strategy for a Boutique Gym - - South Africa

Location: Diep River, Cape Town

Responsibilities:

Develop and execute sales and marketing strategies to drive membership sales and brand visibility.
Must be able to see sales cycles through from lead generation to negotiation and closing.
Create and implement innovative marketing campaigns to attract new members and retain existing ones.
Analyze market trends, customer needs, and competitor activities to identify opportunities for growth and differentiation.
Build and maintain strong relationships with local businesses, influencers, and potential corporate partners to drive business development initiatives.
Oversee the development of pricing strategies and promotional activities to maximize revenue and profitability.
Collaborate with the gym''s leadership team to align sales and marketing strategies with the overall business objectives.
Create social media content to showcase the day to day operation of the gym, how gym programmes are devised and exercise tips and techniques.

Requirements:

Proven experience in sales, marketing, and strategy, preferably within the fitness or wellness industry is preferred.
A passion for exercise, nutrition and the wellness industry..

Excellent communication and interpersonal skills to effectively engage with both internal teams and external stakeholders.
Strategic mindset with the capability to analyze data, market trends, and consumer insights to drive decision-making.
Creative thinking and a passion for creating unique, customer-focused experiences within the fitness industry.
A good knowledge of social media marketing on Facebook, Instagram, TikTok etc

Salary:

Market related basic + commission

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