Marketing Manager - Unique Brands - Johannesburg
A Marketing Manager of Unique Brands ( Scheduled, OTC and unscheduled ) at the company plays a crucial role in the successful introduction and management of new pharmaceutical products.
This position typically involves a combination of strategic planning, market analysis, and team leadership.
Strategic Planning and Market Analysis:
Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled) .
Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical products.
Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
Analyse competitors and their strategies to ensure competitive positioning of the company's products
Product Development and Management:
Work closely with medical and research and development teams to understand the unique features and benefits of the unique brands.
Oversee the development of product positioning and messaging that differentiates new products in the market.
Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process
Brand Management and Marketing:
Lead and mentor a team of brand managers who are responsible for individual product lines.
Coordinate with brand managers to develop and implement effective marketing strategies for each product.
Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy.
Manage budgets and allocate resources across different products and marketing initiatives
Sales Support and Collaboration:
Collaborate with sales/Rx teams to provide support and training on new products.
Develop sales strategies and targets in conjunction with leadership.
Analyse sales data and market feedback to adjust marketing strategies as needed.
Stakeholder Engagement:
Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption.
Participate in medical conferences, workshops, and other events to promote new chemical entities.
Build and maintain relationships with industry partners, opinion leaders, and external agencies
Performance Monitoring and Reporting:
Monitor and analyse the performance of new products in the market.
Provide regular reports to senior management on product performance, market trends, and competitive activity.
Adjust strategies based on performance metrics and market feedback
Leadership and Team Development:
Foster a collaborative and innovative team environment.
Provide guidance, training, and support to brand managers and other team members.
Ensure the professional growth and development of team members through continuous learning and performance feedback.
A Degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous
More than 5 years experience in marketing within the pharmaceutical industry, with focus on schedules unique brands and unscheduled unique brands, with a focus on new product launches
Management experience is critical (management of a team of direct reports )
Experience in managing consumer strategies (including above the line marketing ) will be advantageous.
Strong analytical skills and the ability to interpret complex market data.
Excellent leadership, communication, and interpersonal skills.
Proven ability to develop and maintain professional relationships
Organised
Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
Ability to adapt in a fast-paced, changing growth environment and to work independently.
Support team
Good leadership skills
Collaboration Skills Apply Now
This position typically involves a combination of strategic planning, market analysis, and team leadership.
Strategic Planning and Market Analysis:
Conduct thorough market research to identify potential markets for unique brands (scheduled, OTC and unscheduled) .
Develop and implement strategic plans for the introduction and lifecycle management of new pharmaceutical products.
Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
Analyse competitors and their strategies to ensure competitive positioning of the company's products
Product Development and Management:
Work closely with medical and research and development teams to understand the unique features and benefits of the unique brands.
Oversee the development of product positioning and messaging that differentiates new products in the market.
Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process
Brand Management and Marketing:
Lead and mentor a team of brand managers who are responsible for individual product lines.
Coordinate with brand managers to develop and implement effective marketing strategies for each product.
Oversee the creation of marketing materials and campaigns, ensuring they align with the overall brand strategy.
Manage budgets and allocate resources across different products and marketing initiatives
Sales Support and Collaboration:
Collaborate with sales/Rx teams to provide support and training on new products.
Develop sales strategies and targets in conjunction with leadership.
Analyse sales data and market feedback to adjust marketing strategies as needed.
Stakeholder Engagement:
Engage with key stakeholders, including healthcare professionals, pharmacies and consumers, to increase product awareness and adoption.
Participate in medical conferences, workshops, and other events to promote new chemical entities.
Build and maintain relationships with industry partners, opinion leaders, and external agencies
Performance Monitoring and Reporting:
Monitor and analyse the performance of new products in the market.
Provide regular reports to senior management on product performance, market trends, and competitive activity.
Adjust strategies based on performance metrics and market feedback
Leadership and Team Development:
Foster a collaborative and innovative team environment.
Provide guidance, training, and support to brand managers and other team members.
Ensure the professional growth and development of team members through continuous learning and performance feedback.
A Degree in Marketing, Business, or a related field; a background in life sciences or pharmacy is advantageous
More than 5 years experience in marketing within the pharmaceutical industry, with focus on schedules unique brands and unscheduled unique brands, with a focus on new product launches
Management experience is critical (management of a team of direct reports )
Experience in managing consumer strategies (including above the line marketing ) will be advantageous.
Strong analytical skills and the ability to interpret complex market data.
Excellent leadership, communication, and interpersonal skills.
Proven ability to develop and maintain professional relationships
Organised
Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
Ability to adapt in a fast-paced, changing growth environment and to work independently.
Support team
Good leadership skills
Collaboration Skills Apply Now
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