National Category Manager - Danone - Johannesburg

About the job Owner of Category Strategy, setting the Category Vision & Growth Drivers. Deploying Category Plans with integrated market diagnostics to the Commercial Team and the deployment to customer (via the Customer Development Manager (CDM)). 1. Category Strategy Setting Category Vision and Growth Drivers Deployment to Commercial Teams integrated into Category Plans with market diagnostics (ST-LT) Deployment to Customer 2. Revenue Management Lever 1: Strategic Pricing (Develop) a. Owns the development of the strategy in context of the market, competitor and DSA brand proposition linked to volume and share impacts in partnership with Marketing and PRGM Lever 2: Price Pack Architecture (Develop) a. Owns the development of the strategy in context of the market, competitor and DSA brand proposition linked to volume and share impacts in partnership with Marketing and PRGM Lever 3: Mix a. links the market opportunity to the financial impact of SKU and channel mix and develops trading strategy/recommendations Lever 4: GTN optimisation (influence) a. Understand the optimal promotional events that deliver the right top line return and share based on the market context 3. GPS/Forecasting business processes Long term/AOP (in year and 1–3-year ambition): Define category parameters for growth and understand growth opportunities and white spaces for DSA to source incremental vol/Val sales. TLG R&O: Check and adjust against DSA growth ambitions set in the AOP understanding risks and opportunities and cashing up overall impact in partnership with PRGM DPSS (Distribution, Price, Share of Shelf, Share of Feature) Distribution Strategy Set the strategy of where our KVI's need to be distributed incorporating shopper, category and competitor insights Price Execution Strategy Set the parameters for pricing for both day to day and promo pricing by channel by pack to align to Lever 1 of PRGM Share of Shelf (and flow) Flow development with consideration for CDT and category vision customised by channel. Share of Feature Set targets by segment/KVI by channel to deliver growth and share ambition. DPSS R&O and action planning (as feeder in TLG) About you Qualification(s): Relevant Business Degree, with a Sales, Marketing or Business management specialization Experience and Skills: Sound Category, Marketing, Operations and Key Accounts background Minimum of 8 years of experience in Category Management / Marketing / Sales in FMCG Proficient in MS Office: Excel, Word, Outlook, PowerPoint Proven success in commercial-focused environment Proven ability to develop strong working relationships Advanced communication skills (written, oral and listening) Strong customer relationship building skills Internal and external customer service skills Customer, Category and Channel Knowledge Proven ability to filter and cascade top-down feedback Excellent interpersonal skills Excellent administration skills Reason for Essential qualification & Skills: Role needs strong acumen to develop strategy and make decisions across a variety of commercial functions State specific complexities within the role: A comprehensive skill set is required across category management, key accounts, brand and shopper marketing About us A job which could easily turn in to a career in Danone. We believe everyone is born with superpowers, something which comes natural to you. We know this uniqueness is something which brings both excellence as well as energy, so we believe in all Danoner’s potential and when we build careers based on these superpowers and when we develop everyone’s potential to the fullest magic happens. This is how we like to see Talent Management in Danone. This is a highly visible position within Danone; you will interact with Internal - Marketing, Sales Supply chain, SSD and External - Suppliers, CO-packers. Challenge, innovate, convince and find alignment when needed. This role has no direct reports. Apply Now

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National Category Manager - Johannesburg

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