OOH Lead - Sandton
Dentsu Group Inc
The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas. Job Title: OOH Lead : Key responsibilities: Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses Mentors junior strategists Develops strong audience empathy through understanding quantitative and qualitative data inputs Location: Sandton Brand: Carat Time Type: Full time Contract Type: Permanent
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