Senior Marketing Manager Negotiable - Paarl
Carpe Diem Recruitment
Challenging management position at a company who specializes in debt councelling and management. - Develop and execute performance-based lead generation strategies to drive high ROI in a fast- paced environment - Lead and manage marketing campaigns across multiple channels to generate quality leads and maximise conversion rates - Analyse data and metrics to optimise marketing performance and ensure cost-effective lead generation - Collaborate with cross-functional teams to align marketing efforts with business goals and objectives - Monitor market trends and competitor activities to identify opportunities for growth and differentiation - Drive brand awareness and reputation management initiatives to enhance the group of companies' image - Implement innovative marketing tactics to attract and retain customers while ensuring a positive return on investment - Provide strategic guidance and mentorship to junior marketing team members to foster growth and development - 3 to 5 years of management experience in a marketing role - Relevant degree or diploma inn Marketing - Strong knowledge of paid and organic marketing strategies - Expertise in warming cold and uncontacted leads to drive successful conversions - Extensive experience in performance-based lead generation in a highly Return on Investment sensitive environment - A self-starter - Passion for marketing - Ability to grow turnover and reputation - Proven track record in performance-based lead generation with a focus on Return On Investment optimization - Strong analytical skills and data-driven decision-making ability - Excellent communication and interpersonal skills to collaborate effectively with internal and external stakeholders - Ability to work independently and take initiative in a dynamic and challenging environment - Passion for marketing and a creative mindset to drive innovative marketing strategies - Experience in managing and growing turnover while maintaining a positive reputation for the organisation
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