Social Media Director - Cape Town City Centre
Accenture
Develop entertaining, interesting and versatile concepts and ideas for all MINI international social media channels TikTok, Instagram, YouTube, etc. Special Ideation of Promo, Events, Product, Guerilla, OOH, etc. Experience At least 5 years experience in Social Media Strategy Management, at least 1 year as Lead for SoMe CoMa Teams. Expert in Social Media Social Content Strategy. Should have worked for global channels or international brands. Automotive preferred. Lead, motivate and guide a team of up to 8 people 4 CoMa, 4 SMM . Develop and improve Social Digital Content Strategies the main sparring partner expert for creative account when it comes to Social Media Best Practices. Set objectives and build an effective content strategy. Set up Design and Roll out Social Ad Campaigns from a platform and performance perspective. Help identify improvements in metrics and content, continously bring in optimizations into the SMM and creative team to improve performance and originality. Should also have had experience in the operative SMM level, to guide the team and help trouble shooting Up to date with platform news, betas and social trends Quality gate and monitoring of all channel activities go to person SKILLS Content strategy and orchestration for social channels High Level of understanding of social channels and their audiences Meta, X, YT, LI, PI, TT Strategic understanding and experience of Social Content across various platforms Paid experience Operative SoMe experience and experience with different SMM tools Understanding of campaigns, orchestration topics and stakeholder needs Networking skills Solution orientated personality and quick learner Degree or equivalent
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