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Brand Manager Gauteng - Gauteng

MNA Recruitment

Reference: DBN003599-RC-1 A leading pharmaceutical company has a position available for a Brand Manager in their Consumer Division. The main purpose of this role is to bridge the gap between the brand, customer, and consumer by leveraging insights. The goal of the Brand Manager is to promote and augment brand loyalty by enhancing the customer and consumer experience within a rapidly evolving environment to meet business targets set out. Responsibilities: Strategic Planning and Market Analysis: Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans. Develop and implement strategic plans for new and existing pharmaceutical products. Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology. Usage of IQVIA, IMS, SSD and Qlickview data. Performance Monitoring and Reporting: Monitor and analyse the performance of the products in the market, knowledge on Gross/Nett sales, volume, GP, GP%. Understand how to read and formulate a P&L. Knowledge of ROI calculation and reporting. Manage brand budgets and allocate resources across different products and marketing initiatives. Communicate plans and results with the business leadership and relevant teams within the business. Adjust strategies based on performance metrics and market feedback. Regulatory & Quality Insight: Insight into the Regulations of SAHPRA is a requirement. Knowledge of the CAMS guidelines, and the marketing guidelines that govern that. Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process. Product Development and Management: Work closely with medical as well as research and development teams to understand market needs. Oversee the development of product positioning and messaging. Brand Management and Marketing: Develop and implement effective marketing strategies for products. Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy. Sales Support and Collaboration: Communicate and collaborate with the sales teams to provide support and training on products. Develop sales strategies and targets in conjunction with leadership. Analyse sales data and market feedback to adjust marketing strategies as needed. Stakeholder Engagement: Participate in medical conferences, workshops, and other events to promote products. Build and maintain relationships with industry partners, opinion leaders, and external agencies. Core Competencies: Performance driven with a sense of urgency. Ability to adapt in a fast-paced, changing growth environment. Ability to build and maintain relationships with external and internal cross-functional team members. Collaboration. Qualifications and Requirements: Bachelor's degree in marketing, Business Management, or related field. More than 3 years' experience in Brand Management, within the pharmaceutical/nutraceutical and Complimentary industry. Knowledge of Non-Schedule and S0 a must. It is advantageous to have experience in Vits and Subs and Complimentary Medicine. Experience on direct to consumer advertising ATL, BTL & TTL a must Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting). Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, Qlickview, etc). Effective project management skills, and ability to plan, organize and execute. Proven ability to support and collaborate with sales teams. May be required to work overtime. Driver's license and own motor vehicle. Travel is required as part of portfolio management. Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com Should you receive no feedback within 7 days, please accept your application as unsuccessful . Apply Now
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