Brand Manager Gauteng - Gauteng
MNA Recruitment
Reference: DBN003601-RC-1 A leading pharmaceutical company has a position available for a Brand Manager. The purpose of this role is to bridge the gap between the brand, customer, and consumer by leveraging insights gleaned from their experiences. The goal of the Brand Manager is to promote and augment brand loyalty by enhancing the customer and consumer experience within a rapidly evolving environment. Responsibilities: Strategic Planning and Market Analysis: Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans. Develop and implement strategic plans for new and existing pharmaceutical products. Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology. Product Development and Management: Work closely with medical and research and development teams to understand market needs. Oversee the development of product positioning and messaging. Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process. Brand Management and Marketing: Develop and implement effective marketing strategies for products. Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy. Manage brand budgets and allocate resources across different products and marketing initiatives. Sales Support and Collaboration: Communicate and collaborate with the sales teams to provide support and training on products. Develop sales strategies and targets in conjunction with leadership. Analyse sales data and market feedback to adjust marketing strategies as needed. Stakeholder Engagement: Participate in medical conferences, workshops, and other events to promote products. Build and maintain relationships with industry partners, opinion leaders, and external agencies. Performance Monitoring and Reporting: Monitor and analyse the performance of the products in the market. Communicate plans and results with the business leadership and relevant teams within the business. Adjust strategies based on performance metrics and market feedback. Core Competencies: Performance driven. Ability to adapt in a fast-paced, changing growth environment. Ability to build and maintain relationships with external and internal cross-functional team members. Collaboration. Qualifications and Requirements: Bachelor's degree in marketing, Business Management, or related field. Bachelor of Science degree with relevant experience will be considered. More than 3 years experience in Brand Management, preferably within the pharmaceutical industry. Strong analytical skills and the ability to interpret complex market data. Effective project management skills, ability to plan, organize and execute. Proven ability to support and collaborate with sales teams. May be required to work overtime. Driver's license and own motor vehicle Regular travel is required as part of portfolio management. Candidates that meet the criteria may submit their applications via this portal or via vacancy link on www.mnarecruitment.com Should you receive no feedback within 7 days, please accept your application as unsuccessful .
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