Brand Manager (Marketing) - Midrand
Flink Recruitment
International Automotive Brand is Launching in South Africa and is seeking and experienced Brand Manager, with extensive automotive sector experience. As a Brand Manager, you will be responsible for developing and implementing strategic marketing plans to promote our automotive brand, increase brand awareness, and drive sales. You will collaborate closely with cross-functional teams to ensure alignment with overall business objectives and effectively communicate the brand's message to target audiences Responsibilities: Develop and execute comprehensive marketing strategies and campaigns to enhance brand visibility and drive sales within the automotive sector. Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for growth. Define the brand's positioning, messaging, and value proposition to resonate with target audiences. Collaborate with product development teams to ensure alignment between marketing initiatives and product offerings. Manage advertising, PR, and promotional activities, including media planning, budget allocation, and performance tracking. Oversee the creation of marketing collateral, including brochures, advertisements, and digital content, ensuring brand consistency and messaging effectiveness. Utilize digital marketing channels effectively, including social media, email marketing, and SEO/SEM, to reach and engage target audiences. Monitor and analyze key performance metrics, such as sales revenue, market share, and customer feedback, to measure the effectiveness of marketing efforts. Stay updated on industry trends, emerging technologies, and best practices in automotive marketing to drive continuous improvement and innovation. Build and maintain strong relationships with internal stakeholders, external partners, and vendors to support marketing initiatives and ensure successful execution. Requiremetns: 5 Years of Marketing experience of which 2 must be on brand level. Must have 3 years experience within the automotive sector, within the Marketing Environment. Marketing related qualification No remote or hybrid options, must be willing to work full time in office, based in Johannesburg.
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