Business Liaison Officer - - Sandton

The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys:

The BLO will be the custodian of the company's brand, coordinating the brand internally and externally; and
Furthermore, he/she will be the central point of communication and information about the brand within the company.

To ensure the marketing strategy and execution align with the overall strategy;

Conceptualising and managing marketing and communication campaigns through effective and tactical targeting and messaging initiatives;
Planning and implementing campaigns that drive business growth and client retention;
Executing engagement campaigns targeted at internal staff and clients;
Creating and managing traffic to digital platforms (web consumers/clients, social) and call centre;
Ensure website content is continuously updated;
Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics;
Optimising email marketing to meet set campaign objectives;
Developing campaigns to drive consumer, client, and internal staff engagement;

Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness, and reporting on campaign success;
Managing internal and external stakeholders from a business liaison perspective;
Managing advertising and campaign spend effectively across paid platforms;
Reporting effectively, in-depth, and accurately on campaign performance;
Liaise with relevant marketing agencies in the production and delivery of communication material;
Arranging and implementation of activations and expos, therefore will be expected, from time to time to work overtime, including weekends.

Matric / Grade 12 (Essential)
Relevant marketing qualification (Essential)
Social Media and Content Marketing knowledge and experience(Essential)
Minimum of 3 years brand marketing experience
Proven Project Management ability
Valid driver's license and own vehicle
Youth Marketing experience/knowledge advantageous
Community Management experience with knowledge of software
Exposure/experience in the recycling/Logistics/Waste/Environmental services industry
Analytical
Decision making / Independent thinking
Presentation skills
Strong communication skills (verbal and written)
Marketing skills
Advanced computer literacy (Microsoft Office especially Excel)