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Digital Content Manager - Durban
Responsibilities:
Overseeing and creating social content across all social media platforms
Creating content strategies for all business channels
Repurposing content to fit the publishing media, video production or social media
Working closely with the companys internal teams to devise marketing strategies
Performing audits on existing digital content to ensure it aligns with brand guidelines for voice, optimization, and suitability
Monitoring and researching competitors to find gaps in keywords or content to cover
Setting and implementing social media and communication campaigns to align with marketing strategies
Providing engaging text, image, and video content for social media accounts
Devising various content strategies that work for specific audiences with an aim to reach clear business goals
Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
Establishing a content calendar to create short and long-term content campaigns for different digital channels
Brand development
Requirements:
BSc degree in Marketing or relevant field
Advanced writing and editing skills
Excellent written and verbal communication skills
Ability to come up with creative ideas
Strong leadership and management skills
Detailed knowledge of current online tools and marketing trends, including SEO
Ability to solve problems swiftly
Advanced computer skills
Excellent analytical skills and attention to detail
Hands on experience with social media management for brands
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